You're the new kid on the block. You've just created your first info product and you think it's pretty fantastic. But no one knows you. How are you going to get affiliates and get your project off the ground without the kind of valuable connections that the heavy-hitters have? You can't simply put your product on Click Bank or Pay Dot Com and expect something to happen â you'll get discouraged fast! There's still much work left to do.
Let's back up a bit. You're a newbie, and you're anxious to get into the wide-open world of Internet marketing. If you've created something â maybe a really good eBook that focuses on a niche that's hot right now, or the kind of niche that never goes out of style, then you've created something of value.
But, there's something else of value that you must work on creating - you! So let's start there - with your personal brand and your presence on the Internet. Each of the bighitters has a presence and a personal brand - and so should you.
Before the affiliates come along, you need to establish yourself as a trusted expert in your niche. This means taking time to help others by participating on forums and in discussions about your niche(s).
You can also establish yourself in other ways, perhaps by creating a blog that focuses on topics that are part of the niche you've created. You can do this while you're working on creating and setting up information products that affiliates will sell for you. Then, when you launch the product, you'll already have a reputation as someone who knows what he/she is talking about and has value to offer.
Once you've begun to create your own professional online presence, you can launch your product on Click Bank, for example, and expect to get some interest. But, you've still got plenty of work to do.
Along with making your name known (by branding yourself as a trusted and helpful expert), you need to network, network, network! Get to know people, even your competitors. Build relationships that are mutually beneficial. This is how JV partnerships blossom â relationships that will help you move your product.
Get to know lots of people in the business, and make sure to cultivate relationships with those who, like you, are interested in working together and sharing the benefits of such relationships.
Target others who are working in your niche â check out the top websites that are using your main keywords. Approach them and see if something can be worked out to your mutual benefit.
Maybe you'll get to know some potential affiliates who have really good lists, and you can offer them a higher commission on your product in return. When you're building your name and trying to get yourself well known, it's not about making money â it's about forming the relationships.
One key thing you need to keep in mind when you're first starting out is that people are only going to affiliate with you if doing so will make money for them. The bottom line is that we're all in this to make a living. So make it easy for new affiliates to make a buck with you.
When approaching competitors, you needn't worry that they'll slam the door in your face. If you can offer them something attractive, you might find that you've just built a nice, profitable relationship. In a JV with a competitor, you may want them to promote your new product, but you'll also want to consider promoting theirs in return.
The link that's essential to your success is that your product is of the highest quality. This means well put-together, extremely useful, informative, helpful, and attractive. Any sales pages, cover art, banners, etc. should be very clean and professional looking. Sales pages should be well written and attractive â and truthful. If you're not sure how to make your sales page really shine, check out your top competitor's pages, or ask a professional for help.
Also, as a newbie, it's important that you're willing to stretch yourself for success â you should be willing to give your product away to the big hitters - because they have influence, and influence is a very big deal. Offering excellent affiliate commissions, along with incentives is also helpful in moving you from being unknown to well-known.
Before you spend too much time promoting your product to affiliates, do some test marketing to see if it will convert. You'll need a budget for this, but it won't necessarily take a lot of money. You can set up a PPC account for your new product to send some traffic to your site. Find out how it's converting. If you know the product is fantastic, but you're not seeing conversions, take another look at your sales page.
Don't be afraid to think outside the box â and, don't forget that special offers to people who can help you get where you want to be are a great idea. This is business and part of business is partnering up with those who can help you, and that you can help in return.
Build your reputation. Create a great product. Network, network, network. Build relationships with the heavy hitters. Offer incentives. Then ask for JV partnerships to bring it all together. Most of all, be willing to do the hard work, and to do your best!