What Makes A Good Video, 5 Rules

There are now thousands of videos being made for every reason imaginable including product promotion, entertainment, business, tutorials, and for other reasons. They are being uploaded to the various video sharing sites daily by the hour. Anyone can make a video and there are not many requirements or equipment necessary. YouTube has 35 hours of videos that are uploaded an hour and they claim they have 490 million unique visitors a month. Clearly people love to watch videos and people like to make them. It looks like videos will be around for along time.

Many people think they can make any type of video, upload it online, everyone will watch it and it will go viral. But, this isn't really the case. Statistics show a very different picture. Here's a closer look at viewer habits, reported by the video distribution service TubeMogul.

  • Within the first ten seconds of a video; 10.39 percent of viewers are gone
  • Within the first thirty seconds of a video; 33.84 percent of viewers are gone
  • By the one minute-mark of a video: 53.56 percent of viewers are gone
  • By the two-minute mark of a video: 76.29 percent of viewers are gone

These statistics show that viewers are not very patient and you have to grab their attention within the first 60 seconds or most of them will stop watching and look for something else. There are five things you can do to help keep your viewers watching from beginning to end and how to make a good youtube video.

What Makes A Video Good - 5 rules

  1. The first rule is to regulate the video length. Ideally, you want your videos to be no longer than two minutes, when you go longer than that, the number of viewers decrease. You don't have to keep your video to exactly two minutes. However, you want to keep that two-minute length as a goal in your head. This will increase the odds of getting people to stay around and watch the entire video.
  2. The second rule is to keep things moving and keep things interesting. If your building your audience up for something, do it quickly. When you watch a good movie or commercial you'll notice that the screen changes every two to three seconds. There's a different angle, scene or image shown. This usually happens throughout the program. What you watch and see is constantly changing. If the screen stays the same for 10 seconds or longer, we become bored. If it's too long we get anxious and want to see something else.
  3. The third rule is transparency. Give your viewer a behind the scenes look at your life or business. Show them your real too. People don't want to see TV style videos. The Web is a social tool and people use the web to connect to others. They don't want to see boring corporate stuff or presentations. They like to see real people and their actions and reactions, this keeps them interested. They want to see things they relate to, they want to see how you handle things.
  4. Emotions- If your videos can capture an emotion that resonates with its audience, users will share it, because they are sharing the feeling your video has created and they resonated to it.
  5. Information- People are hard-wired to learn and teach. Online video is one of the most effective ways to share information. Make a video that includes new and interesting information, and it will be shared.

People do not want to see a fake set or a green screen. They're interested in seeing someone in the real world, like behind the desk, in their home or on their couch. They want to see your environment, what your reading, etc. They want to feel you are inviting them into your life, this interests them to stick around. They will find you trustworthy and want to hear your message.

If you are doing a video for business, this is a great approach because they see you out of your business element, it's natural, transparent and unexpected.

Video Sharing Sites and Finding Your Video

Most people think that if they put their online video on  video sharing sites, they will gain a flood of traffic and instant stardom. Yes, it sometimes happens, but rarely. The truth is:

  • 53 percent of the videos on youtube achieve fewer than 500 views.
  • 30 Percent get less than 100 views

The next question is, how do you get people to find your video and how do you have them appear in search engines. For video sharing you have to pay attention to meta data, which means focus on title, description, and tags you enter when uploading a video. What you enter here will determine how your video shows up in search engines and youtube search results. When writing your video title, description and tags, you want to target the specific words that relate to your video

Going Viral 

If your goal is to have your video go viral, you need to have a distribution strategy and do some research on your market. These factors should be analyzed before you begin your distribution  to give your video the best chance of going viral right out of the gate.

  • Find out  what sites generate the highest amount of sharing for the type of content you are making. 
  • What time of day do they tend to share content most often . If you find the type of video that you are making is shared mostly in the afternoon, then this would be the preferred time to release it.

The Future of Web Videos

There's definitely a good reason to develop online videos. Especially if it's for your business. The way we watch online web video is changing and it's changing quickly. New televisions are already being manufactured that will automatically play web videos. This means that your audience, clients, and prospective clients will be able to watch your videos on their living room couch using their remote control and  flip through the videos they want to watch.  This won't happen overnight but it will happen and is expected to change the way we view television.