Running a Video Marketing Campaign On A Budget
Let's say you have a business, and are just thinking of starting to run a video marketing campaign for it, but you don't have a clue where to start.
You only have a limited budget, and want to get the most for your money in terms of ongoing traffic and sales to your site.
There are many ways to go about it, and you can decide to learn how to make the videos yourself, or hire someone to make videos for you.
Let's have a look at what might be involved if you wanted to make your own videos. First, you would need either a video camera, or some high quality video screenshot software.
If you were choosing to make videos with someone talking, you might have to buy lighting, and one of those white backgrounds to go behind it, if you wanted that sort of appearance to the video.
It's not all that hard to film someone talking, but it is hard to make it sound interesting in any way at all.
Another way would be to make a video out of snapshots of photos you find online. You obviously need the photo screenshot software, (most computers have something that works like that), and then a video making software.
A Mac comes with iMovie, and that's my personal favorite software for making videos. I use Capture Me to take photo and video screenshots, and I make the original music using Cubase, which comes with a few nice keyboard sounds and drum kits.
If you don't know how to use iMovie, it will probably take you about a year before you produce anything that would be good enough to show on TV, and most viewers of You Tube don't see it as being that much different.
They might accept that you were making the video yourself, and keep watching, if they were seriously interested in finding out the answer to a question they had.
With this in mind, it is often better to hire a professional to make your videos for you, and the video production cost is a very important thing to think about.
If you choose a company that charges too much to make a high quality video, you may not see a return on investment if the video fails to rank for a popular Google search.
Therefore, you have to balance quality with quantity, and aim to get videos that people will find entertaining enough to watch all the way through, and click through to the site, but that also don't cost an arm and a leg.
You can take a look around Fiverr to find hundreds of people who make videos in all sorts of different ways, although it will take a while to sort through them all.
The other thing is, you have to have some idea of what makes a video rank for a particular keyword phrase, and if you don't know anything about SEO, here is a video that might help you with some of that.