I have successfully sold two vehicles on ebaymotors, which is a sub-site of eBay. The first was a Mercedes-Benz 220S classic four door sedan. The second was a 1967 Mercedes-Benz 250SL convertible. My article describes some of the things that occurred while the auction was active and some events that happened afterward. In my opinion eBay is a pretty good way to sell a car. It is a great way to show your car to the entire market of classic car buyers. With some preparation and attention to your listing, you should have good luck. I have no knowledge of whether ebay works for more modern, standard cars.
1967 Mercedes-Benz 250SL Front
I listed my cars several times on eBaymotors. Only one of the listings was not successful in selling the car. The others did result in sales to car buyers and the money was delivered. Each time, there were different behaviors by the bidders and viewers of the auction listings. You will have different experiences, of course, but the process can hopefully work out for you too.

1959 Mercedes-Benz 220S (25391)

The first car I sold on ebay was a 1959 Mercedes-Benz 220S. The particular details of this auction are described separately on Infobarrel.

1967 Mercedes-Benz 250SL Convertible Sports Car1967 Mercedes-Benz 250SL Convertible sport1967 Mercedes 250SL convertible side

The second car I sold on ebay was a 1967 Mercedes-Benz 250SL convertible. This was a two seat convertible. It was totally rebuilt by a previous owner. The particular model was highly desired by the Mercedes collector car market. Many of the available similar cars are quite expensive. The price for a completely original car, in great running condition can easily exceed $50,000. Such examples are often seen on ebay. They rarely sell for that much, however. My 250SL car was one of the rarest models ever built by Mercedes-Benz. Similar to the 230SL and the 280SL, the 250SL was only built in 1967 and in far fewer numbers. My car had been completely repaired, had a rebuilt engine and a good paint job. Despite the rarity of my car and its condition, my asking price was fairly low. My car had been described in the local area,on an Internet ad and on the Internet group that covered this Mercedes model. There had been no success through these channels. My car was really clean when I listed it on ebay. I fully described the condition and provided a lot of uploaded pictures. These photos showed, in detail, the condition of the car. All of the imperfections, such as the worn original carpets, were shown. Some of the chrome parts were old and dull so good pictures of those were included. For such an old car, it was in great shape, had a very solid frame and it was clear that the car had been well looked after. It was obviously a beautiful car, as you can see in the photos.

There were problems with the car, however. It did not have the original engine. At some point, the 2.5 liter six cylinder engine had been removed. The owner installed a 2.8 liter replacement. This engine was functionally equivalent to the original but had more performance and some internal improvements. It even looked the same and was a direct replacement for the original. Still, it was from a different model of Mercedes-Benz and I noted this fact on the auction listing. Also, the fuel pump had been changed to the newer model. This was a Mercedes recommended procedure as the older fuel pump was no longer available and was not a serviceable part. I included this information in the listing as well. I also mentioned that the paint color was not original. The car was shipped as Oriental Red. The then current blue was a Mercedes color but it was not available as an option until 1970. Finally, I mentioned that there was a transmission problem affecting the car. All of these modifications, and the transmission problem, resulted in much less interest in the car from the classic Mercedes collectors. There were at least $20,000 in repairs to bring the car back to original state. I was not about to invest that much money in the car, so I listed it with a $16,000 reserve price.

When the auction was live, I watched the developments on ebay. I could watch a counter show the number of viewers. In the first part of the auction listing, the count of viewers recorded the viewers and then it started to increase. The counter continued to go up throughout the auction. I had seen different patterns of viewers during my other ebay auctions of my other vehicle. Like the other auctions, I started to get questions about the car. Even though I stated the condition of the car in some detail, people asked me what the paint was like, how it ran, what the tires were like, that type of thing. It was clear that a lot of them didn't read the listing. They also asked me how much the reserve price of the auction. I didn't give that information to anyone.

When the auction closed, I was contacted by the buyer. He lived near Edmonton. He said that he would be able to fly to my location to view his car and pay for it. When he arrived, I picked him up at the airport in my regular car. We drove to my home for him to see the car. After a thorough inspection, he declared that he was impressed that my car was in better shape than he thought it would be. He received a bill of sale and the title papers. He handed me a bank draft to pay for the car. We arranged that I would deliver the car to a shipping company for transit to his location.

In the auction, the bids pushed the price up and my reserve price was met. While I sold the car for less than it's market value, I did receive a fair price for it considering the condition of the transmission and the non-original modifications that were done to it. This ebaymotors experience was successful and the new buyer was happy. Since the car sold via ebay when it had not sold via local channels, I was happy to use ebaymotors and pay the fee. It is a good way to sell to the large world-wide collector car market.