With all products that are highly sought after and are high ticket items, there will always be crooks and cons trying to get their piece of the pie on the black market. Unfortunately, the biggest concern for a consumer in the market to purchase a Rolex wrist watch are fakes. The best defense a consumer can be armed with is knowledge before venturing out to make a purchase.
Be sure you understand what to look for. Knowing how to spot a fake is vital in your search for the perfect Rolex. Of course, the best route to take when you are looking to purchase a Rolex is to go through an authorized Rolex dealer/jeweler. If this is not possible and you must extend your search outside of an authorized dealer, these are the things you must look for. A very good indicator as to whether or not it is a genuine Rolex is the price of the watch. If the price is too good to be true, then it is likely a fake. Keep in mind Rolex is a high quality watch and an expensive brand. They are made from high quality and high grade materials. The face of the watch is made from sapphire crystal. This alone boosts the cost considerably. The crystal surface can not even be scratched by a diamond. The hands of the watch always move smoothly and without any interference or interruptions of any kind. If the watch is a genuine Rolex, it's logo is laser etched into the crystal. To do this kind of etching, there are thousands of very small dots produced. A qualified jeweler is able to inspect the watch using a special magnifying glass to verify the etching is genuine. You will find the serial numbers of a Rolex watch engraved between the strap lugs at the 12 and 6'o clock positions. If you notice the printing on the watch is fuzzy or is unevenly spaced, you are likely looking at a fake.
Be careful when purchasing a Rolex from auction web-sites. Before buying from an on-line auction, review the vendors feedback information. Do a Google search for possible complaints on the vendor. You can find a list of authorized dealers on the Rolex web-site. Be just as careful when purchasing from a private party. Have your watch inspected by an authorized Rolex dealer/jeweler. You can agree to have this set up between you and the seller. Of course, if they decline you should have raised suspicion of the watch being a fake.