Use Reciprocal Links

The tools available today online make it easy for you to create your own website or blog even if you've had no prior experience. As thrilling as it is to get one hosted and then take it live, that's a very small step toward generating traffic. It's completely unrealistic to think you can become an expert webmaster overnight with the overwhelming amount of information you need to know regarding the complex internet machine. It takes time to gain knowledge about driving traffic to your site and keeping Google bots happy. Until you do, you may be taking actions that harm your website or blog without realizing it.

One of the first things you probably discovered about generating traffic, is that links are an important key. It would be reasonable to assume the more links you have, the better. But the number of links and the way you achieve them can make the difference in how effective they are, whether they will add value to your site, or have a negative impact. Will your reciprocal links be the kind that will be recognized by search engines, or the kind that will weaken your standing? Here's how to identify one from the other.

Things You Will Need

A website or blog

Step 1

Find a website or blog with topics that match yours, to create an effective link. If you add a link to your pages it should be because by clicking the link, you reader will be taken to a page with related or additional information that complements what they read on your page.

Step 2

Resist the idea of linking to a site that is less ambitious than yours. Also, don't link if the site lacks original content, is poorly put together, or has little traffic. Is new material added to the site on a regular basis? These are all points to consider. As with close friendships, you are the company you keep. Be sure the site you link to is a quality site with information both you and your readers will find valuable.

Step 3

Add a link to your own pages when you feel the other site is a perfect match. If you face the possibility that the site may not choose to reciprocate, and you still want to add the link, that's an indicator that the motivation is genuine and the site is a good match.

Step 4

Get in touch with the site owners. Let them know about the link you've added to your pages and mention why you thought it would be valuable to your readers. Also bring up how your page supports theirs and suggest that they may want to link to it. Wise web owners will see the benefit to both sites and agree to add a reciprocal link.

Step 5

Keep the bots happy. Don't confuse any of the positive steps above with reciprocal links that are frowned upon by Google bots. Here are examples of the kind of links that impact your site in a negative way:
1) Your site topic is appliance parts. Your best friend has a wedding planner site. You both agree to add links to each other's sites. Since these sites clearly don't share the same audience, the link's only purpose would be to increase search results for both of you. But Google bots aren't going to let that happen. Bots are clever and recognize these attempts. They respond by devaluing the links and your ranking too.
2) Another way to rile the bots is to create a long list of links on your site page, links that are all reciprocal. Again, Google bots understand exactly what you're doing. Limit your reciprocal links and position them where they are relevant. Trying to manipulate the search engines isn't worth the effort. At the least, the attempt will not work to your advantage, at worst, it will damage your ranking.

Tips & Warnings