In this article you are going to learn how to use Twitter for business. Everything from setting up you account properly to using paid advertisement. But firs of all, why is it important to learn how to use Twitter for business? And why is it important to include Twitter in your marketing strategy?
Branding. Even though Twitter is free, it takes time and effort to build your online reputation. Instead of spending thousands of dollars on traditional media you can take one hour of your free-time and spend it on building your brand on Twitter.
Connect and engage with customers. Twitter gives you one of the easiest ways to have direct contact with your customers. By asking them for things like feedback, suggestions of improvement and how they feel about your brand, you're not only getting suggestions of how to improve your brand, but also making your customers a part of the process. Another great way to connect and engage customers on Twitter is to offer exclusive deals on your products or services, deals that can’t be found on your website or Facebook page. By offering these kinds of deals, you get your customers engaged more often.
Finding prospects and staying ahead of the competition. With the search function on Twitter, you can search for the people who needs the things you are selling. You can also stay ahead of the competition by searching for topics, names and questions that relates to your brand and reply to them.
Networking with other business people. With Twitter, you have the opportunity to meet and build relationships with people whom you might never had met otherwise. Maybe you will find a valuable business contact you been searching for or even the right person to hire.
So there you have four great reasons why it is important to use Twitter in you marketing strategy. Let’s continue to explore how to use twitter for business. Follow these five steps:
1. Setting up your account for business success. Obviously, the first thing you want to do is choosing a "Username" that represent your business, preferably the name of your business. Also use your business name as the “Name” on your Twitter account. Your picture could be your business logo or something else that your customers associate your brand with. Your "Bio" is the place you describe your business with words. You only have 160 characters to your disposal so choose your words carefully. Put in the link to your website under “Link” so people can find it directly from your profile.
Having a custom designed background with the color scheme of your website is key and
makes you look professional. Having a unique background also makes a good first impression and makes you stand out from the crowd. There are many designers out there who can make a really great looking Twitter background for less than hundred dollars.
2. When your account is set, it’s time to start tweeting and engaging your followers. The key is to give your followers what they want. And the best thing to do is to vary your tweets with text, photos and links (to blog-posts, articles etc.) By doing so, you make your own feed more interesting and varying. Engage your following by asking them questions and sharing behind the scenes photos. This will make them feel connected to your business and more likely spread the word about you to their friends.
A good thing to ask yourself before you tweet is this: If I would be in my ideal customers’ shoes right now, what would I want to read or watch right now? Probably not only information about that company, products or different kinds of offers. So give value to your followers by sharing links to articles and blog-posts they might find interesting.
3. Building up your list of followers. Once you start tweeting, you want people to read your tweets, right? (Preferably people who are interested in your products or services.) There are three groups of people you want to get to follow you:
a. Your customers.
b. People who already follow you (read your blog, follows you on other social media platforms and people who are getting your emails).
c. Potential customers.
You can get group number a and b by telling your customers about your Twitter profile, having a widget on your blog/website, linking other social media pages (Facebook, Pinterest etc.) to your profile and providing a link to Twitter in your email signature.
Potential customers (group number c) can be reached with your Twitter URL placed on your business card, using the search function on Twitter to answer questions and comments on topics in your line of expertise. Using hashtags (#) is also a great way to find people who might be interested in following you.
4. Providing customer service through your Twitter page. Answer all tweets you get, whether it be comments, questions, statements or jokes. By responding to tweets, you show people who you really care about them.
5. Reach more potential customers by using paid advertisement. Twitter gives you the option to promote tweets, trends or accounts. You can learn more about advertising on Twitter here. Choose the one that best fits your needs and give it a try!
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