Writing e-books that you can sell can be a great way to make money online. But it isn't so easy to get those words out on the page is it. Well, I'm going to break it down for you into steps that you can handle and if you follow these steps you will be well on your way to developing a residual income that can last longer than any article you might write.
The first thing you have to do is get some organization of your thoughts. Figure out what steps you need to take. As with any task that has multiple steps, you need to start at the beginning.
A Working Title
As I said, start at the beginning. And what does any good e-book start with? A great title. Titles don't come easy for everyone. One of the things you can do to find the perfect title for you e-book is brainstorming. Jot down every title that comes to mind. One or two of them will likely stand out for you. Try to find a title that is clear (you don't want potential buyers to wonder if the book is really about what they think it is about). Cleverness can be appealing to readers as well but cutesy titles are not. You will likely want to have a subtitle as well as this will clarify the meaning of your title.
Write an Objective
Write out two to three sentences that describe the objective of your e-book. Are you solving a problem? Teaching people to do something? How are you going to do that? What do you want readers to ultimately learn from you e-book. These few sentences are something that will help readers decide if the book is for them but also, as you write, it will direct the formation of your e-book. If you get lost or if you're not sure if something should be included, go back to your objective. You should be able to find the answer there if you objective is well thought out and put together.
Every chapter in your e-book should be supportive of the objective that you have written. If they do not fit the objective then they shouldn't be in your e-book. This objective will also prevent you from going off on a tangent as well. And if you're not sure what comes next? Go back to the objective!
Now that you have a fair understanding of what your e-book is going to be about and why you are writing it, take some time to evaluate before you actually start putting all of your time into writing it. Ask yourself if the information that you are going to provide will be useful, and more important, if it will be relevant to readers today. Think about whether or not the book will have a positive impact on your audience and whether or not it will keep their attention. What kinds of questions will your book answer â are they meaningful questions that actually matter to people?
If you can answer yes to all of these questions you are in a good spot. There will be an audience for you book and you will be likely to make more sales this way.
Know Your Audience
If you don't know who your audience is you can't possibly write an e-book for them. Do some research and determine their gender, topics they are interested in, what kind of education they have, what kind of social events they go to, and anything else you can learn about them. This information will help you decide on the tone, style, and length of your e-book. The more information you can discover about your target audience, the more useful you can make the e-book for them.
What Are Your Goals?
Before you begin writing you should know what your goals are. Is this a free e-book that you will use to promote your business or bring traffic to your website? Are you trying to build or enhance your reputation as an expert? Or are you trying to make a residual income?
How are you going to sell it? On your website? Through an affiliate program? As a free gift on your site? Or is it enticement to sign up for an email list.
The goals of your e-book will help you determine how much you should reveal as well as how long the e-book should be. Think about the purpose of your e-book and you will be more likely to get more people to read it.
Make You E-book User Friendly
One of the main parts of having a user friendly e-book is to have engaging content. You don't have to stick to just one style of writing. You can use narrative, stories, testimonials, case studies, and tips to keep the content in your e-book interesting and engaging for your readers. Generally, a more casual tone will allow readers to relate to you and the information you are providing better. Make sure that paragraphs are not too long and that you use sub-titles, bullets, and numbered lists to make the content easier to read. Don't be afraid to include graphics, too, like pictures, maps, graphs, and charts. These help the readers relate to the material easier.
Proofread Once, Twice, and Three Times
When you are doing your own proofreading it is easy to miss little things. You should proofread once for grammar and spelling. Read slowly and carefully. Don't be rushed. Read it a second time for tone and readability. When you are proofing it the second time it is a good idea to read it aloud. When you are reading your own material out loud you can often "hear" mistakes that you might not catch otherwise. Finally, put it aside for at least a week, and then go back and read it over one more time.
Writing e-books is something that deserves time and attention to detail. Especially if you plan on selling our e-book, you should make sure that it is worthy of the price that your customers will pay for it. Do you research, write well, and strive to put together the best product possible.