Pulling rank

Your e-commerce agency in London has to design and build your website first before it can begin to transform your online business. Some organisations may feel that it is possible to tweak an out of date, poorly designed and functionally inept website with a few well-chosen key words and phrases. Unfortunately, or fortunately, depending on your view point, for a website to take off online it first has to be built in the right way.

You will find that there is a specialist digital agency in London that has the finger on the design pulse but has the website construction skills based overseas in somewhere such as India. The advantage for a UK client is that the website will have a strong European / UK feel but the actual coding and design generation is undertaken by experts that are paid well in their own currency but when compared to designers in the UK, are extraordinarily cheap.

Once you have selected the e-commerce digital agency that suits you best, your website will take shape fairly quickly and will no doubt include an online checkout system and one or more methods of payment. For customers to feel confident online the method of payment has to be rock solid which is why many e-commerce websites elect to pay commission to off-site payment bodies such as PayPal and WorldPay.

Comfortable that your website looks as good as possible and has been completely search engine optimised, your web design agency will then look to ensure that your website features in the top ten generic rankings. This is achieved through analysing key words and phrases and ensuring that they are used to their optimum in page titles, META description tags and in online news articles and blogs.

There are a number of other methods that your web design agency can employ to drive traffic to your website and a most effective route is through the creation of off-site articles. A copywriter will write an article about a subject that is related to your business and ensure that the copy contains carefully researched and analysed key words and phrases. The article is then posted on a third party website. When somebody searches online for a particular piece of advice or for a product, if the article is about that product and the key words match, there is a good chance that the article will feature high up the search rankings. The searcher clicks on the link, reads the article and is led via a link to your website.

If your website designer keeps the articles flowing, the chances are that one of the articles will feature in the top ten search rankings every time a certain key word or phrase is entered into a search box. Of course, there are plenty of other ways to increase online recognition i.e. through hosting pages on social networks such as Twitter and Facebook and ensuring that both sites are regularly updated.

The only cost-effective way to ensure online recognition is to do a little and often which can mean writing SEO articles and blogs every day; adding SEO news items to your website; and by developing a strategy for link building.