Running a business will most likely led to major shifts or changes in operations. Information technology and the globalization of economies lead companies into the wide world of ecommerce. E-business and ecommerce changes operations from traditional businesses to hybrid models, bringing ecommerce websites into the organizational structure. While companies may not close their regular storefronts altogether, starting an e-business or ecommerce segment can be quite tedious depending on current technology use. Companies can also develop business-to-business selling that allows for sales to other companies.
Things You Will Need
Assess current technology needs. Computer hardware, software applications, Internet websites and data servers are just a few items needed to run an e-business segment.
Determine how the company will gather information electronically. Information flow is different in an e-business. Rather than gathering information from customers in a face-to-face format, data comes through other mediums such as email, websites or RSS feeds.
Develop a schedule for adapting a network system. Once business owners and managers have an idea of the technology needed, a schedule will help create a time frame for purchasing and implementing the system.
Install an enterprise resource planning (ERP) system. An ERP is a highly detailed computer information system. It has the ability to gather data and information from multiple electronic sources, making it a crucial step in the e-business process.
Create an ecommerce website or other means to sell products over the Internet. E-business in today's environment typically involves the use of a website. This is the primary tool for presenting information to consumers and enticing them to purchase goods and services.
Understand how consumer expectations will shift. Many consumers desire simple, easy to navigate websites that allow them to quickly find information. Customer service also changes to website chatting or standard forms to send requests to the company.
Deliver communication through the ecommerce tools. Once the e-business segment is up and running, an ecommerce marketing strategy helps inform consumers about this business segment.
Tips & Warnings
Changing from a traditional business to e-business does not necessarily mean shutting down the old business model. E-business can be an extension of a previously successful company, often operating in a new environment or economic market.
Like any major change or shift in business, creating an e-business model is often expensive and time consuming. Additionally, more competitors can exist as anyone with a website has the ability to sell goods or services to consumers. International companies with no physical presence can also impact the local economic market.