Part 1: Social Media, Keywords, and Video
Online advertising. What a daunting statement. Just take a deep breath and remember everything's going to be okay. These days, you need to have more than a website up and running to get attention. There is such a vast amount of information out there on the internet that its hard to get the right viewers to see your site.
“If the internet is the ocean, your website a fishing boat, and viewers are the fish, I'm here to show you how to make a big-ass net.”
This is a huge topic so I'm going to make a few assumptions here.
1) You have little to no budget. It's okay, if you did I would expect you to be paying someone else to do this for you.
2) You're not a marketing guru. That's okay too! Not many people are. This is an ever changing game and is still a relatively new concept. We are all in this one together.
3) You already have some of the basics such as a website, a brand, a product, etc.
Well, if you're still with me this far, strap in folks! We’re starting from the beginning!
Whether you have a blog, a product or service, you need to be on a social network. No matter how you feel about sites like Facebook, Twitter, YouTube, LinkedIn, Instagram, Vimeo, Tumblr, or Pinterest, this is where the people are. The people you want buying your product, reading your blogs, or hiring your company. Just about every niche or audience can be reached through social networking.
You might choose to do all of those sites, or only a few of them but whatever you decide, follow these rules.
1) Be consistent. If the goal is to get followers then you need to give your viewers something in return. This could be extra content, tips, tricks, pictures, deals, etc. Make them want to follow you and share your content with others. Post everyday. Yes, it takes time.
2) Be personable and interact. It might sound silly but sometime its easy to forget that those little picture icons actually have people on the other side of them! If someone takes the time to interact with you, engage with them. Always answer questions and thank people for comments. This is how you start developing relationships with people, making it easier for them to come back again and again.
3) Add a little personality into the mix. Sure it's a business site, but that doesn't mean the content has to be dry and boring. Find little ways to let your viewers know that you are a real person. Add pictures of yourself, your family, or your pets. Talk about what you did last weekend. It doesn't have to be all business all the time.
GET YOURSELF INTO THE MOVIE BIZ!
Okay I might be a little bias. I work for a company that specialized in videos for online marketing. But that just means that I know the power video has! It is the fastest and most effective way to communicate a concise message to people. Think about it this way, would you rather read 10 pages on how a product works, or watch a 3 minute video on it…exactly.
I will always advocate going to the professionals to make the videos, but if you absolutely cannot afford it, DIY video is always better than no video at all. Get yourself a camera (99.95% of phones have them now) Open up a YouTube channel, and start posting videos. It can just be you talking about the content on your site. Don't forget to link your YouTube page to your website, and vice versa. Congrats! Your net is a little bit bigger!
If you're unfamiliar with the term, keywords are phrases that help direct viewers to your content by linking similar search engine phrases with your content. For example, if your video is about online marketing, you would put the phrase "online marketing" in the keyword box.
This will help list your video in the search results when someone searches the phrase "online marketing" to your video. The more keywords related to your video or company, the better. If you're having trouble thinking of some keywords, try using an online keyword generator.
In part 2, I will cover some paid advertising options as well as the all mighty SEO optimization that will set your campaign on fire! (In a totally good way!)