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How to Advertise with Posters

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Whether you need to advertise a one-time event or an established business, advertising with a poster campaign is worthwhile and cost-effective. Small and portable, posters allow for frequent updates without going over budget. Consider these tips when planning your poster printing campaign.

1. Market

The target market you are trying to reach will influence design and placement of your posters. The design needs to jump out from the mass of information bombarding your audience, make their gaze pause or move back to get a second look. Place posters in the path of your audience: in the area surrounding professional buildings or high traffic tourist areas, college campuses or popular student hang outs, or any other location your target viewers will be.

2. Brand

Getting your poster in front of consumers does no good if they cannot identify your company at a glance. Use your brand or logo in a format that will be immediately associated with your company.

3. Timing

Consider the timing of your poster printing campaign in reference to your target market. In relation to the event being advertised, the campaign needs to be far enough in advance to generate significant interest, but not so far that it is forgotten before it happens. Timing must also be considered in relation to the frequency consumers will be in the area, i.e. local tourist season, holidays, or the end of school.

4. Pitch

Pitch your product. Show it in use in the poster depictions. As much as you can in the poster's limited space, present the product or service features, accessibility, and benefits; and do so in reference to the season/occasion. If it is summer time, use a beach scene or elements of a beach scene. Maybe you just want your customers to associate your product, although it can be used year round, with the carefree fun of summertime.

5. Simplicity

Keep your design as simple as possible. Use large fonts for easy readability, in a style that is often part of your company's marketing campaigns. Include only the most necessary information. Remember that a poster is for quickly getting your message out, not for explaining every little detail.

Once your design is finalized, discuss the project with your printer to gain any important insights specific to poster printing. Then all you have left to do is make sure you have plenty of staples!