Infobarrel authors should consider establishing a Squidoo account for backlink purposes. Each Infobarrel article that you publish can have a corresponding article on Squidoo. This allows traffic to come from the Squidoo site to your Infobarrel article. You may also make money on Squidoo at the same time as you do on Infobarrel. One article set up for demonstrating the concept can be found here.

Squidoo is a highly ranked Internet authoring site. It has a pagerank rating of 8 out of 10. It also has an Alexa rating of 188. This means that there are only 187 more popular sites on the Internet. As a comparison, Infobarrel has a pagerank of 4 and an Alexa ranking of 5200. When you set up an article on Squidoo and link it to your corresponding Infobarrel article, you are using the power of Squidoo to boost the success of your Infobarrel article.

The modern search engines such as Google regard links as being a vital indicator of web page importance. The search engine checks links made to an article and evaluates them based on their pagerank. The search engine also ensures that the content of each of the linked pages are relevant to each other. This establishes to the search engine that the pages are relatively important compared to the content on each. It is this determination that the search engine uses to rank your page in the results that might be displayed to a viewer.

This has very big implications. If you write an article about a deep sea fishing operation near San Diego, you want the search engines to rank your page high when potential customers are searching for fishing companies based in San Diego. If you write an Infobarrel article about it, the search engines might give you a fairly good ranking based on your excellent content. That content is booster in importance, however, when other pages are linked to it.

It's quite easy to help yourself, luckily. You would write an article about Joe's Salty Marlin Tours of San Diego and publish it on Infobarrel. You then write another similar article and publish it on Squidoo. Now you have two quality articles, (that are independent and different), about Joe's. The Squidoo article is the junior as it refers to the Infobarrel article with a hyperlink. Now the search engine reads the Squidoo article and ranks it fairly high based on your relevant ocean fishing content. The search engine follows the link to the Infobarrel article, recognizes that the content is of similar quality and describes the same topic. The relative importance of the Infobarrel article is increased.

Now when a potential visitor to San Diego wants to look for ocean fishing, deap sea fishing or marlin fishing opportunities, he will see your Infobarrel article more easily. He may then click on the Infobarrel page. Once there, there's a good chance that he will click on the hyperlink that you establish for Joe's Salty Marlin Tours. Having arrived from Squidoo and then Infobarrel, the link over to Joe's will gain even more importance.

This is obviously a simple representation of what happens with search engines and the links between your articles. You have to write quality content, from the point of view of the search engines. You need to have information that the viewer would like to see. You have to deliver the viewer to the actual business page. Along the way, the search engine and the viewer may be easily distracted. Keep the quality of the content relevant to the search and free from spelling and gramatical errors.

If you start to use Squidoo, you will find that it is a typical kind of authoring site, like Infobarrel. There are many authors and articles. Squidoo tries to differentiate themselves from other sites by not taking everything so seriously. There are lots of graphics and colors displayed on the pages. Squidoo uses their own terms for many things, most of which revolve around their squid theme. Newbie users are squids. High level squids are users that have earned more achievement points on the site. Giant Squids and Giant Squid 100's are accomplished authors who have been judged to produce higher quality articles.

Even the Squidoo term for article is their own. They refer to them as "lenses". The idea is that everyone has their own focus on a topic, as if it is through the author's lens. Squids are often refered to as lensmasters. The cute terminology takes a little getting used to but it seems effective. It keeps the tone of the web site a little lighter.

As mentioned, there is a revenue component to Squidoo as well. Unlike Infobarrel, the revenue model is not purely based on user clicks. Instead, all revenue earned by user site activity is pooled. The revenue is then split 50/50 between the site operators and the authors. The authors receive shares based on the popularity of their lenses during a month. The first 2000 lenses are in Tier 1. They receive the highest payment per month, perhaps $25+ each. The next 6000 lenses are in Tier 2. They receive perhaps $5+ each. The next 72,000 lenses are in Tier 3. They each receive 75+ cents.

Another factor for Squidoo revenue is affilitate links. Like Infobarrel, Squidoo is connected to Amazon. If a viewer sees a product on your lens and buys it, you collect a commission from the sale. There are several Amazon modules that you can add to your Squidoo lens to highlight the products. They should be relevant to your content. For example, for Joe's Salty Marlin Tour lenses, you might want to highlight fishing clothes, knives or hats. Viewers of the lens might buy something that will earn you a commission. Many Squidoo users concentrate on the affiliate commissions and practically ignore the Tier payment structure.

In time, you should start to see that traffic comes to your Infobarrel artices via your Squidoo lenses. Joining Squidoo is free, of course. In addition to the article directory, there is a user community. They also have various associated sites such as a blog, who's who and literature site. These can be useful when setting up links between Squidoo pages. Give Squidoo and try and you may find that you can really boost traffic and income on your Infobarrel articles. Good luck!