A lot of mom and pop shops that have been around for years can find that bringing your business into the digital age can be a bit tricky. Not only will digitizing your business expand your target market by getting exposure in areas that you previously had no way of reaching, but your bottom line will increase as well! The following are a few ideas that might give you the motivation and a little know-how to take your business to the next level.
- Website - First and foremost, your business needs a website. Gone are the days where people look up a business in the yellow pages. Nowadays your customers will go straight to the internet. So, not only do you need to have listings on all of the major business directories (i.e. Yelp, Google business pages, Yahoo!, etc.), but you need to rank highly in the search engines’ search results for keywords that relate to your business (i.e. San Francisco pet groomer, Salt Lake City hair dresser, etc.). Hiring someone to put together a website for you doesn’t have to be a huge expense. In fact, there are thousands of website templates to choose from that simply require you to insert your company’s information onto the different pages and within no time you can have a website up and running.
- Online marketing – Once you have a website up and running you can then begin to implement an online marketing campaign. This can include social media such as Twitter, Facebook, blogs, LinkedIn, etc. as well as simply getting your business’ name and website out there to potential target markets, other businesses, local organizations, etc. As your website begins to grow in popularity, you’ll find that it is a great way to communicate with your customers, announce upcoming events, let customers know of changes in your business, answer questions or concerns about your company, get referrals, etc.
- Other digital additions – With a website and an online marketing campaign in place, you might be wondering what other changes you can make that will take your business into the virtual realm. A virtual receptionist is a great way to professionally and promptly answer your phone calls whether during business hours or not. This allows your customers to receive service whenever they may need it and boosts your company’s reputation as a polite and professional business. Hiring employees to work from a virtual office will not only cut costs when it comes to office space, but also allows you to hire employees from all over giving you an edge when it comes to new ideas and an understanding of target markets outside of your immediate vicinity.