There used to be a time where if someone needed a DUI lawyer, a dentist, a plumber, an electrician, or any other service member, they would to two primary places: their friends and family; and the yellow pages. But we all know that times have changed, and while many people still rely on friends and family for help, most people turn to another place to find their service professionals - the internet. Because of that, it's important to have a strong internet presence.
Before I get too far, I want to point out that this article is not about people finding you when they search DUI lawyer in Google or Yahoo or something like that. That's called search engine optimization and is its own beast. This article is about what happens when you get people to your website. This article is about designing your DUI lawyer website so that when people get to your site they take that next step and pick up the phone and call you.
First things first, your site has got to look professional. If you do a quick search for DUI attorney and click on some of the results, you'll see exactly what I'm talking about, and exactly what you shouldn't do. Your site doesn't need flash, it doesn't need moving parts, but it needs to be clean, it needs to be professional, it needs to make a visitor immediately feel like you know what you are doing and that you are reputable. Criminal defense attorneys for some reason have a reputation for being less than trustworthy. You've got to kick out that feeling immediately when people see your site.
Second, your site needs to be built for your target audience - prospective clients. Don't put a bunch of fancy language up there, don't try to impress your attorney buddies. Do talk in a straightforward manner, do use small words, and do think about what kinds of questions people have when they get in trouble and answer those questions. For example, no one really cares about the statutory language of a DUI, what they care about is whether or not they are going to have to go to jail and whether or not they are going to lose their license.
Third, give your prospective clients every chance to take that next step and call you. This means putting your contact information (i.e. your phone number) at the top of every page in big bold numbers. Let people know if you have free parking. Let people know they can talk to a DUI lawyer for an hour for free to figure out what they are facing. And let them know that they need to pick up the phone and call you (put "call us today" on your site right above your phone number).
In the end, your DUI attorney website should be a fluid animal. You should always be tweaking it to make it better. And you should always be updating it as you have good things happen in your practice. The more information you give prospective clients, the more you allow them to build up a trust with you, the more you let them know who you are, the more successful your website will be.