Marketers always have something up their sleeve that will make you want to buy. It is what they do- their bread and butter you could say. Whether it is the hospitality, a kind form of assertion or mind games they can and they will make you want to buy, or buy something that they want to sell. So always be on guard and observant to their tactics, which this article is going to render useless or ineffective.
Are you loyal to a store?
While a store loyalty cards may have certain perks that are just too irresistible it may be wise to think if it is worth it; though loyalty cards do help at the same time. If you are a regular to a store your purchases are probably being monitored through the card. Retailers will call you with an offer you can’t refuse; a clothes-lover will probably get a call saying 2 brands of dresses are being sold at a lower price. So as long as you can resist this sort of exploitation you should hold on to a member card.
If you are just running to the store for buying bread and some eggs carry them in your hands to the counter. While your brain tells you to buy only those but the cart might compel you to do something more than that; you may think of running down to the clothing department where a very attractive blanket may steal your attention. Also it will be not very surprising that some stores have large carts and baskets even in the grocery department.
Standard Cut-Rate Models
All items have a general and standard cut-rate model excluding only high quality brands. The retailer may give you a ‘bargain’ where he’ll make you feel like he is the victim; like he is in loss. It is of course a simple psychological trick to gain empathy so the chances of you buying the item is more but it is slim now, since you know. You probably knew about it but be on guard, it might be easy to talk it about it like this however it will be difficult to see coming from people who are masters of manipulation.
Avoid trying on clothes that you don't need
To what end would you do that? To buy them of course. If you don’t need it and still try it on the employee is probably going to come to you and talk you in to it which increases your chance of buying it. In fact the employees want you to try them on and will often suggest you to try it on and in the end you may find yourself at the checkout with your credit card and a straight face.
There is a reason why the price of an item is $ 19.99 not 20. I am sure you wondered why it was like that at certain point in your life it turns out that we think it reflects a good deal. A price tag with 19.99 or 19.95 looks more professionally calculated than a straight and blunt 20. So in the end rather than discount as it may seem it is to increase their overall sales. Marketers often use this technique of using non-round numbers on price tags.
According to William Poundstone when we can calculate discount better in our head we tend to think it is a better deal so you are more likely to see a round number in case of markdowns.
Where's the Currency Sign Gone from the Food Menu?
Cornell University School of Hospitality Research conducted a study which showed that people spend more when the menu list was without currency sign (US Dollars- original study). The plain numbers near the food list is not a typo from the restaurant’s side neither it is a deliberate omission on the notion that you know your currency. The missing currency may lead people to calculate in numbers and not in money.
Be an Active Shopper
If you are familiar with a store and know what’s where, store employees are likely to change their locations from time to time which will have you spend more time browsing and looking. Another ‘placement’ trick is you’ll likely see something that goes well with another item you are looking for, for example you are off to the store for a special brand of tea but right near it you might notice magazines or recipes on ‘How to Make the Perfect Tea”