Do you ever wonder how your favorite writers and bloggers manage to effect such wide audiences and obtain such high numbers of followers? Do you understand  the basics to winning a reader's attention and keeping them engaged? Do you often wonder if there are any hidden secrets involved in building instant audiences?

Well, there are indeed. And you are a step away from learning them. Readers do not make articles viral nor simply get attached to them, writers do. By producing unique, creative and highly useful content for the reader, you get their love for guaranteed. It's simple, readers are trustworthy: you give them what they came for, they give you what you want.

No matter what you write, whether it is a short story, a copy or an article, these strategies will help you erase the fog between you and your readers and allow them to recognize you clearly as the engaging writer that you are. So, focus, learn and apply.

How to Captivate your Readers
Credit: Self

Know Your Intended Audience

You need to learn the points that attract your readers and keep them interested. Increase interaction with your audience by providing them with articles that answer their questions, give them relevant tips and solve their problems. Give them what they want to read.

Appealing to Readers Senses

Every single person have their own learning system. We all use a complicated combination of sight, sound, tactile and emotional techniques for learning. In addition, in every single one of us, an area is dominant over the others. Knowing the type of writing you're about to produce and some important aspects about your audience will help you determine which sort of words are meant to make your piece.

Writing for the Auditory Audience

Auditory people tend to express their feelings and describe things mostly in auditory ways. Therefore, in order to intrigue their minds, you will have to use as much auditory words and cues as you can. The following example will give a better view about the subject.

            “He listened intently as the leader explained the plan”.

            “Quiet! She shouted loudly. “I can't hear myself think!”

            "The silence was deafening."

This process affects the auditory part of the brain by making it go deeper into the situation's details and aspects. The mental voice got louder with the “Quiet!”, for example, in response to its auditory stimulation.

Writing for the Visual Audience

 The visual people primarily relate to the world by what they see. They prefer the stories that stimulate their mind's eye and need something that helps them visualize what you they are reading.

Use visual descriptors in pieces you write that are designed for visual learners. When it comes to writing reviews for example, since people can't see the product in detail, the better you describe the product, the more you convince them.

In fiction specially, visual techniques are great for establishing settings and making an imaginary place come alive. You can transport your reader to a location in their mind, by carefully placed descriptive word cues. This kind of people will find them in space as soon as you start talking to them about stars. Some of the best of these magical word cues are the following:


  • Active
  • Movement
  • Unsettled
  • Nervous
  • Soft
  • Harsh
  • Excited
  • Rushing
  • Jubilant


Writing for the Tactile or Kinesthetic Audience

Writing for this type of reader mostly relies on action words, a sense of motion and progressiveness to the writing. It is very useful for persuasive writing, because it directly appeals to the emotions and to a person's sense of urgency. In fiction, it's great for character development, allowing the reader to get an understanding of the mindset of the character.

Many ads, for example, appeal to a sense of urgency. They touch anxiety and call to take action on purpose. If you are directed to take action, you are more likely to do it. Usually this is blended with good story telling to appeal to all the senses.

When you read a story that you can't put down, it's usually because of kinesthetic appeal - you can't wait to experience what happens next! You can see now how important it will be for you to master these techniques and apply them to your future works.

Practice Engaging Writing

By repetitively taking simple concepts or sentences and rewriting in the these different styles, you can develop your inner perception of these writing types and build a significant knowledge about them. Moreover, the words and cues mentioned in this article will help you easily create any visual, auditory or tactile expression you're intending to use.


  • Laure has an acting audition today.
  • In his way to get on his first plane, Fred imagined the view of the shinning veins of his city.
  • This product is more costly, but functions better


Try asking relevant questions in your mind and then answering them as part of your description. Laure had an acting audition. – so what? How does she feel? Is she nervous?What does she see or hear? Is she having a conversation in her mind? Answering questions “who, what, why, how etc. can help you clarify the purpose of your writing.

The product that functions best – What is it? What makes it more expensive? Is it really worth the extra dough and if so, why?

These are the basic learning styles and by learning to appeal to all of them with your writing, you are sure going to generate some audience. Just remember to figure out which learning type your targeted audience is before providing them with any kind of content. And with time, you will able to engage all 3 simultaneously.

Effecting New Readers

As much as we all like to think that we're open-minded, every single one of us makes instant judgments in a constant way. Whether it was a book, a blog or an informative article, we always let the first words we read tell us whether continuing to read is a good action to make or a bad one.

Why First Impressions are So Important

If you have ever picked a book off the shelf, it's probably because you liked something about its cover. If you've visited a certain website and left it one minute later without reading a sentence, that's because there's something you didn't like about it.

Is judging a book by its title, a blog by its template and a person by their appearance in our benefit? Well, maybe not, but that is definitely what we do.

Therefore, for us writers, this should be a fact to consider when producing any piece of writing. Always focusing on first impressions and satisfying the first time readers. You see, first impressions don't only count, they last.

What does it Take to Make a Good First Impression?

In order to convert your next visitors into loyal readers, there is a number of standards you should be living by in your writing life. You will have to be cautious, as you never know where your next prospective reader will find you, specially if you are willing to become a freelance writer.

Make sure to look clean, proficient and appealing in every place of the web you appear in. How? By leaving high quality, eye-friendly, resourceful and engaging writings that reflect your value and enhance your credibility as a writer.

The content of your main blog should be your masterpiece. It should make one coherent and great impression to anyone who wants to know who you are, what you do and what interesting works you have produced.

Therefore, making sure your archives are well organized is one important step to take. One of the best examples to this subject could be Matt Cutts's blog. You might enjoy giving it a look yourself.