Generating Niche and Keyword Ideas
This list is not comprehensive, but it should help anyone starting out choose keywords that will be profitable. This technique focuses on finding good keywords to make money from Google Adsense. Google Adsense is the easiest way to make money on InfoBarrel and is recommended for all beginners. If you are focusing on selling your own product or affiliate products, most of these keyword techniques can still be used, but you might need to do a bit of tweaking.
The most important thing you can learn is how to choose profitable keywords. These keywords will have to meet a few different criteria. One, they must get a decent amount of searches. If a phrase is only searched a couple of times a month, it won't make you a lot of money. The next thing you want to consider is if it is the type of keyword that displays ads that people are likely to click on. Finally, you want to check your competition. Some competition is good because it shows that the keyword may be profitable, but you'll want to avoid highly competitive keywords unless you are an SEO expert.
Pick a Niche that Clicks on Ads
When you start brainstorming, it is often better to think in niches instead of keywords. We can always drill down later. In general, there are two types of people who are likely to click on ads. One of these is people who are looking for a solution to their problem. And not any problem, but a problem that is affecting their quality of life. We call these people desperate buyers. They want to know how to avoid their home foreclosure or how to get rid of that weird rash. They need their dog to stop barking in the middle of the night and their cat to stop urinating outside of the litter box. Your article will give them some advice and some pointers, but won't hold the final answer to their problem. Instead, they will see the answers promised in the ads that are displayed in your article. A miracle anti-rash cream? Professional foreclosure help? These desperate people will want to click on the ads. They get the solution to their problems and you get paid.
The other type of ad-clickers are the product buyers. These are people who have their credit cards in hand and are getting ready to buy. You provide them with a review of the product or a comparison of different brands. The more specific you are, the more likely you are to attract buyers. People who are searching for a specific name brand or model number are more likely to buy than people who are just looking for some information. While these people are reading your article, they notice an advertisement offering free shipping or a big sale. Since these people are thinking about buying anyway, they are likely to click on the ads. They found the information they are looking for, you get paid, and the advertiser gets a new customer. Everyone is happy.
If trying to think up good niches leaves your mind blank, carry around a notebook for the day. Whenever you hear someone complain about a problem, jot it down. Walk through the house and write down some of your favorite products. This could be your tennis shoes, your coffee pot, your washing machine, or your cat litter. Go to Amazon or Ebay and see what some of the top sellers are in each category. Walk through the magazine aisle at the bookstore. If there are magazines on a subject, there are probably advertisers as well.
Find Keywords with Keyword Research Tools
Once you spend a day doing this, you will probably have more article ideas than you do time to write them. Now it is time to look more closely at one of these niches and discover the profitable keywords within it. There are many keyword research tools that you can use to do this. Many are free, but some cost money. None of them will be 100% accurate, but they are helpful. One of my favorite free sites is the SEO Book keyword tool. You do have to be a member to use this, but it doesn't cost anything. This is good if you want to know how many searches a phrase has in a day and it also shows the Google Trends for that keyword.
If you want a larger brainstorm list, the external Google keyword tool is great to use. Type in a single word, phrase, or list, and it will generate suggestions. You can even put the suggestions back into the box and generate suggestions of the suggestions. This will give you a vary large list of keywords to work with.
With the Google keyword tool, you have to choose between broad match, phrase match, and exact match. Broad match is the default, but it is also the least useful. It shows how many searches contain the words you are checking on. So the number of searches for blue widgets will also include searches for sell blue widgets, how to clean blue widgets, widgets that are purple and blue, and other nonbuying keyword phrases. My preferred setting is phrase. If I want the number of searches for buy blue widgets, it will also count phrases such as buy blue widgets for cheap and where can I buy blue widgets. Since I am hoping to get traffic from these long-tail phrases in addition to the main phrase, I feel this is pretty accurate. Some people like using the exact setting more. This will give you the number of searches who typed blue widgets exactly into the search engines.
The above are my favorite two keyword tools, but everyone has different preferences. There is the Wordtracker Keyword tool (there is a paid subscription option to this but the free version is all you need). Market Samurai is a very useful tool that does many things. While it does cost money, the keyword part of the tool is free to everyone. Another paid tool that can be good for generating keywords as well as analyzing them is Micro Niche Finder.
How to Choose Profitable Keywords Part Two discusses how to analyze keywords.