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How to Create Content Your Viewers Will Love

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There are a lot of reasons to want more engaging content on your website or blog. You may want to share what you know with a wider audience or you may want to make money online. Either way, it's crucial to have a steady stream of content to offer your potential audience.

A large bank of content with regular updates offers value to your audience and gives them a reason to return to your website. It also gives you an opportunity to insert more relevant keywords and rank higher for more Google searches. The more content you offer, the bigger your footprint on the face of the web and the more likely people are to find you and your work.

The hardest part of developing this bank of content is simply starting. It can be easy to get stuck in the analysis phase, forever trying to decide what to target first or how to proceed. Some people become daunted by the amount of competition or doubt in their own abilities. Just keep in mind, it's better to start and make mistakes along the way than to never give it a shot. Even a small step that you take today gets you closer to your goal. If you never start, you won't ever know how successful you might have been.

Set a goal for yourself to perform each day or each week. Make it realistic, but also aim a little high so you can feel a sense of accomplishment for having achieved it. Maybe you want to write a new chapter of your book once per week. Maybe you want to post daily affirmations on your blog. Perhaps you want to meet other people in your niche and make ten new business contacts this month.

Whatever your goal is, don't put it off if you can do it now. And if you think you can't do it now, arrange to do it at the next available time you can. If you still don't want to do it then, think about what is really stopping you. If you find yourself making excuses like "I've had a long day" or "I'm just too tired to focus on it", try powering through that and see what you can do if you just get started right this minute. You might surprise yourself.

On the other side of the coin, don't berate yourself if you don't accomplish your goal. Maybe you wanted to write 30 articles this month but you only wrote 10. That's still 10 more than if you hadn't started at all. Also, it gives you room to raise the bar next month. If you feel guilty or disappointed in yourself every time you fall short of your target, you might stop enjoying the process and give up on your project all together. Be firm with yourself, but also be kind. Let past mistakes go and look to the future. Beating yourself up about failure isn't as productive as trying to improve next time.

For some people, the best motivator is reminding themselves of the end result. Your target should be something that you value highly enough that all the hard work will be worth it. If you don't have your reward in mind, it may be harder to get the work done to get there. Even giving yourself treats as you meet small goals can be motivating, such as your favourite meal or a day off. Just make sure that you don't reward yourself so frequently that it doesn't motivate you to work harder.

If you've posted some content online that hasn't achieved the audience or the popularity that you wanted it to, don't be discouraged. It takes time for websites to gain traction. Try strategies to improve your work such as keyword research, link building and introducing yourself to new contacts. Post your work on social media and ask friends and family to share it. Activities such as blog parties (also known as blog parties) can be a useful way to build engagement and meet new people in your niche.

Finally, surround yourself with people that motivate and inspire you. They could be friends, family, coworkers or people that you've met online. Tell them about your project. Find the people who are as excited about your work as you are. Brainstorm ideas with them. Get new perspectives on your problems. Sometimes, discussing your passion with another person can reinvigorate your interest in it.

There may be days where you don't feel like working on your project. There may be parts like research or marketing that aren't as exciting as the rest of it. But you started this project for a reason. People who are passionate and excited about their work can achieve as much as they want.


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Sep 13, 2014 8:14pm
Sound advice, thank you! I have struggled with this in the past I think mostly due to a lack of accountability. You're right though, we also shouldn't be too hard on ourselves if we don't do it all at once but setting small goals and actioning them is so important.
Sep 13, 2014 10:49pm
You're welcome, and thanks for commenting. :)
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