Billions of blogs now exist
Credit: Morguefile photo by mantasmagorical

Blogger Software is User Friendly

Many writers begin their online adventure at revenue-share platforms such as this one. Eventually, though, they decide to start their own site. This might mean creating a website and having your own domain. Or, it might mean setting up a blog.

It's common to test the waters with a free blogging platform such as Blogger, an arm of Google. That's because the interface is so easy to work with. It's so simple that you don't need any formal instruction. However, if you do, there are numerous YouTube videos that walk you through the steps.

Within minutes, your very own blog can go live. With a Blogger account you can have as many as 100 different blogs on all sorts of topics.

Choosing Your Niche

If you want to attract readers, your blog will have to be unique. Of course, this goes without saying. But what doesn't seem to work, nowadays, are blogs that are unfocused or ones that are rambling personal thoughts. With millions (billions) of blogs in existence, yours should center on a very narrow niche. You can then broaden your individual posts, without straying too far from your starting point.

For instance, I started one blog about organic food at Aldi, a German-based discount grocer. If I had just decided to write about organic food, I'd be up against some pretty heavy competition. My new blog would never stand a chance. So I needed to greatly narrow the field. 

Make sure to choose a topic you are really interested in, or else you'll quickly tire of expounding upon it. (There are also countless abandoned blogs littering the Internet.) If you know the subject material well, the entries are really easy to write, because you don't need to do much research.

Choosing Your Template

Blogger makes it easy to choose different backgrounds, and change them at will. 

However, if you've added adds to your blog, or other "gadgets," these may become misaligned if you design to change the template. But, if that happens, you can redesign the layout or you can just switch back to your previous pattern.

The Blogger templates are attractive, but the range of designs is limited.

But if you'd like to customize your blog, there are also a seemingly endless array of options you can download for free.

Update Your Blog Often

A good blog is updated regularly, ideally at least several times a week. The more you update, the more active your blog will appear to the search engines, and the more traffic they will send your way. You'll notice a flurry of new visitors each time you post. Some of them will be legitimate visitors.

However, especially if your blog is new, you'll see hits from nefarious sources. Refrain from clicking on the links you see tracking these visitors. Although you may be curious as to their origin, especially since they are such frequent visitors, it's highly likely these are just bots or spammers. The link may take you to a page with highly offensive material. The page may also contain malware, so it's best to stay away.

If you provide interesting, unique content, post regularly, use searchable titles and promote your blog on social media networks, they readers will come. This won't happen overnight, but it will happen.

Blog Away
Credit: Morguefile photo by puravida

Earning Money with a Free Blogger Account

Blogger allows its free users to monetize their blogs. You won't make much at first, since you won't have many visitors, but, once the traffic trickles in, you'll start to see some advertising and affiliate link clicks. This is very exciting. Once you start to see clicks, eventually, you'll eventually start to see cash in your various accounts. This is even more exciting.

There are endless ways to earn from your blog. Unlike revenue-share platforms, in which the advertisers and affiliate partners are selected by the site owner, this is your space and you get to decide what works best for you. Because you don't share impressions with anyone else, any potential profit is yours alone.

Although, on a revenue-share site, such as Infobarrel, you do split proceeds, the site's authority brings you more visitors than you can probably find on your own, especially in the beginning. So this is the big advantage of writing on a shared platform.

The number of money-earning options is mind boggling. But I'll try to break it down into three separate categories.

One is advertising revenue in which you are paid per click and sometimes by impression. There are many advertising networks, but many will not accept a new blog with low traffic. I've been told that it's relatively easy to get an Adsense account for your blogger blog. Some people recommend waiting until you have steady traffic before applying.

Bloggers who don't or can't use Adsense often use Chitika, a lower-paying alternative with an easy application and approval process.

Most affiliate marketers use Amazon, unless they happen to live in a state where the online retail giant doesn't have an affiliate agreement. Other options include Zazzle, an online gift store, and a seemingly endless supply of other networks, such as Commission Junction, Share-a-Sale, Linkshare, Affiliatefuture, Peerfly and many, many others.

These networks, in general, accept new publishers without a rigorous application process. Once they join, however, they must apply separately to each advertiser. Sometimes the application is not accepted, but, usually, there is no problem as long as your site is of reasonable quality.