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How to Do Basic Search Engine Optimization

By Edited Oct 27, 2013 4 6

Basic SEO Tips

On page optimization is one of the most important things you can do to increase the organic ranking of your website in the Google search engine results page, also know as "SERP's". Search Engine Optimization (SEO) has become a useful marketing tool, that it has spawned an industry of profitable companies dedicated to Search Engine Marketing.

Since SEO is such a resourceful way to gain exposure and branding on your website, why not learn how to do it for your own website or blog? Using simple tricks of the trade, also known as the best practices of SEO, you can adjust your search engine position by a decent amount, and get extra traffic on long-tail keywords, in your blog posts. I'm going to review some of the most effective, simple, and oldest best practices of SEO tricks to you, so pay attention!

Title Tag Optimization
Your title tag, as seen at the top of your internet explorer, firefox, opera, or chrome (PS - Don't use internet explorer!), is a solid way of proving to your potential visitor that your site is what they want to see when they perform a search. A title tag shown in the search engine results are the most obvious thing there - usually identical to what is on the top of the browser.

To access or change your title tag in dreamweaver or basic html, look for the !

If you are using a content management system like Drupal or Wordpress, then your title tag is defined either by CleanURLS (Drupal) or Permalinks (Wordpress). To access Permalinks in wordpress, simply look at your tools tab and click "permalinks". Then you will be given some options of how to form your posts, the most commonly seen ones (and most SEO friendly) are %category%/%postname%.

Meta Keyword Optimization
Now a day, meta tags are really not the single most important SEO strategy. Back in the day, you were able to cram as many keywords into the meta keyword tag as you wanted, to rank for basically every one of those keywords! Now, it is best practice to optimize each individual page for one specific keyword. If you run a balloon site, for example, you would want "balloons" for your home page, "red balloons" for a page about red balloons, and "inflatable balloons" for it's own page.

Meta Description Optimization
I take this more seriously than the meta keyword tag, simply because this is what Google reads and displays in the SERPs. Having a well written meta description can increase your click through rate. It is ideal to place the keyword in the meta description twice, for extra boldness. If you don't know what I mean by boldness - just do a search for "balloon" and you'll notice any instance of "balloon" is bolded. Including the Title tag, meta description, and, our next point - URL.

URL Naming Conventions
Not talking about a gathering of nerds, obsessing over URL names. Not one bit. I'm talking about how your URL's are structured. They should include the keyword of your niche, ie - a balloon website like "balloonworld.com" will do much better for the term "balloon" than "blowupthings.com" simply because the keyword is stuck right in there! A great strategy that works. See the Title Tag reference for wordpress use (blog post names are excellent for long tail keywords).

Some will argue that content is king - I completely agree, but it isn't royalty without any backlinks to it. An SEO friendly article will have at minimum, 500 words, with a keyword density of 5%. Use your keyword 25 times if you have a 500 word article. Pretty simple stuff! Spread it out, use the "strong" tag on one of the keywords as well. No idea why this seems to help, but it also gives it importance, as read by a human.

Of course, nobody likes simple, plain content. People love to see images too! Luckily there's an optimization tip for that as well.

Image Alt Tags
A seperate SEO for images! Google Image Search indexes by alt tags and descriptions, but the amount of traffic that comes from images is very very slim. People just want to steal pictures from your site, so that's why we optimize them! Hehe.

Avoid using Flash
Having a flash site, at this point in time, is like having a blank piece of paper. Google is working on their indexing of flash, but it is virtually useless at this point in time. Besides, there are way more advanced ways of building a flashy looking site than using actual Flash. Look into Ajax and Javascript, which are both fully indexable, and SEO Friendly.

Get Backlinks
There are many places you can get backlinks to your site - take Info Barrel for example. They allow users to write articles, gain revenue off of their own adsense accounts, and drop solid backlinks with custom anchor text.

There are also other sites that allow 'dofollow' backlinks too, like Blogger, associated content, squidoo, etc. So you better be ready to write for backlinks!

If you are having troubles with your own site, there are people that can help you! I do Search Engine Optimization for a living, and I also run a Viral Marketing Blog that give you tips on Twitter, Digg, Mixx, Stumbleupon, and many more social networking sites.

If you have an inquiry about getting Search Engine Optimization on your site, check out Victoria SEO. We'll get you set up in no time, and hitting the Search Engines fast, with great results.

I also run an SEO Drupal site, dedicated to helping the Drupal community with SEO - from on page tips, to using proper modules and URL naming conventions.

So, that being said, hopefully you can achieve some good traffic with your website or blog! You can also comment on this article below, and I will get an email, and hopefully answer your questions!

Thanks for reading, and good luck!



May 12, 2009 8:09pm
You say use a keyword density of 5% and you give the example that if you have a 500 word article, to use the keyword 10x. Maybe my math skills are a bit rusty, but isn't 5% of 500 = 25?
May 12, 2009 8:12pm
You're absolutely right, thank you for pointing it out - fixed
May 13, 2009 8:33pm
Great overview of on-site SEO, its so important to make sure your site is well optimized on and off, I think many people don't know how important it is.
Jul 12, 2009 4:53am
Good tips. Some overlook the importance of these basic rules for seo.
Nov 14, 2011 6:00pm
Invaluable info. I can tell that you have gone a little deeper into the world of internet marketing. Thank you for the 101.
Dec 3, 2011 11:08pm
Great tips. Important point with easy explanation.
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