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How to Find Your Customers Online

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By Edited Apr 28, 2016 0 0

The Best Methods of Driving Traffic to Your Website.

In order to sell your products effectively and efficiently, you need to spend the least amount of time possible to achieve the greatest effect. That typically means finding targeted traffic that can help you to get customers who are ready to buy what you're selling.


Pinpointing where that traffic is, finding out where the prospective customers are gathered is job number one. Waiting for the search engines to spider your site, to rank it, and hoping that the customers are going to come to you as opposed to another website is simply not an effective way to do business in the online arena.

If you haven't yet figured out that you need to reach out to your customers with your digital marketing, and that yourSEO, while very helpful, is not the be-all and end-all, then you need to take another look at your marketing efforts and redirect them slightly.

There is an old saying in SEO and digital marketing that you may have already heard. "Fishing where the fish are." is the best way to do business. What exactly does that mean, and how do you accomplish it?

The "fish"--your prospective customers, tend to gather in places like online social media sites, where they discuss business, marketing methods, sales and many other things. A simple search of any social media website will offer you a wide range of different returns, depending on what you input into the search box.


As an example, Twitter offers a very well built search engine. If your item of choice for sale happens to be dog leashes, log into your account and search out, dog lovers, and the returns will amaze you. Of course, you're not going to want to seek out dog leash sales, since you're going to get back a plethora of other sales people, not those who are in the market for your product, but if you choose your terms carefully, the results will delight you. It's a veritable treasure trove of prospective customers simply waiting for your input.

Likewise, Facebook offers the same kind of search and gives you a wonderful way to seek out new prospective customers. It's acceptable procedure these days to invite people to your page or your website. In fact, your SEOcompany has quite likely already been using social media to help you to build your online visibility. Building a page on Twitter, Facebook and the other social media sites such as Wooxie, Pinterest, and Linked In, can net you a great return for a nominal outlay of time and money.

Using social media effectively means that your digital marketing efforts and your SEO are going to be much more effective and take less time to accomplish. Your off page seo needs to include at least two of the "big three" social media sites in order to be effective.



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