Content Syndication Strategies That Work

One of the most effective ways to get more visitors to your website is to share your content across the internet via a number of sites that are perfect for content syndication.

If you’re not sure what I mean by content syndication then it’s pretty straightforward to explain briefly here:

Syndication is a term you might have heard from the world of TV, where a show that’s produced by one channel is sold to another channel in another country. In our case we’re going to give away our content (in different forms) in order to obtain links and traffic back to our own sites, giving us more authority in our niche or market.

You may be curious as to how and more importantly where we can syndicate our content. I’ll come to that in a moment. Before I do, I want to make a point that will help you get the very best out of this strategy...

Content Syndication StrategyCredit: Dave Duarte/FlickrIn order for this to work, you need to make sure that your content is of the highest quality. Don’t approach this as purely an exercise in getting traffic or backlinks, as that attitude will come across when people are reading what you’ve created.

Instead, approach it as a way of showing people just how good or how knowledgeable you are when it comes to the topics of your business. If you really help people to understand an area that they’re researching, you act as the expert to them. Show them just how much you know and why they should head to your site to get more information.

OK, with that said, let’s look at some simple syndication strategies:

Social Media

One of the simplest ways to syndicate your content is to mention it and write about it on social media platforms.

For example, on Twitter, you could write a tweet about a topic that people are interested in, then at the end of it, link to your main post or article that expands on that initial point. You can even ask your followers to retweet you by placing ‘Please RT’ at the end of the tweet.

Incidentally, another approach using Twitter would be to search for people who are talking about your subject. You can do this using Twitter Search. Once you find them, tweet them some help and advice, perhaps with a link to your post of article.


PDFs are very popular online and you can create them simply by taking your content from your site or blog, and converting it into a PDF, either using the ‘Save As PDF’ feature in Microsoft Word, or by using Google Docs to create a PDF. There are also a number of PDF converters if the above methods don’t work for you.

Make sure your PDF document contains a link or two back to your site so that people reading your material can get more of the kind of information contained in the PDF.

Now it’s time to head over to some of the PDF sharing sites and upload your content to them.

The ones I use are Docstoc and Scribd but there are tons of others like SlideShare that you can also use. When uploading to these sites, be sure to also fill out your profile so that people can find out more there too and you can get another link back to your site.


One last very simple yet powerful way to syndicate your content is to create a video from what you’ve written and place it on YouTube.

If you’re outgoing and can present well, then simply point a camera at yourself and then upload the finished presentation. Keep it simple and to-the-point, don’t try and cram in everything you know on a subject into one video. For a guide on doing really good videos in this style, search for ‘Rich Schefren’ on YouTube.

Another way of doing it is to create a slide presentation using either Powerpoint or Google Docs. Again, just record yourself talking through the slides but this time you need to use some screen recording software. Personally, I use Camtasia Studio as it’s totally brilliant, but if you want a free version for more basic work, then use CamStudio.