Looking to drive more traffic to your website, blog or sales page? Here are 5 simple steps to drive more traffic to your website. These steps are easy to follow, don't cost any money, aren't spammy and are used by top bloggers all over the internet. Increasing your site's traffic is an easy way to start making some money from your site.
Things You Will Need1. Any kind of website - straight HTML, PHP, Wordpress, etc.
2. Google analytics account (FREE) or some other traffic tracking software
3. Basic website knowledge
4. Market Samurai account (optional)
Identify a low competition keywordA keyword is something that people are searching for in search engines like Google or Yahoo. In order to increase traffic to your site, you want to make sure you've optimized your content for things people are searching for. The easiest way to do this is to use Google's Free keyword research tool, available at https://adwords.google.com/select/KeywordToolExternal.
Enter a search phrase in Keyword tool and you can see how many people are searching for that keyword globally in a month. When starting out, the best keywords to shoot for have approximately 1000 - 2000 searches a month with low competition. Google identifies the competition for you. See the screenshot for reference. Drupal Video Tutorials is a good keyword because the competition is low but it gets some good traffic per month - though it's below the 1,000 searches we would like.
As a side note, if you are already familiar with keyword research and are interested in making money with your site, check out Market Samurai's 14 day free trial keyword research tool. This tool allows you to search for keywords and figure out how much money you could make by ranking on Google's front page. Market Samurai also shows you who the competition is for a keyword and how you can beat them to rank #1.
Create Some Content For Your KeywordNow that you know what people are searching for, create a page on your website for it. To start, the title of the page should have to keyword in it. In our example, I would create a page and the title of it (the H1 tag) would be Drupal Video Tutorials. Then in the body of the article, you want to sprinkle the keyword throughout the text, say 5 times for a 750 word article. It is very important that you use the keyword once in the first paragraph of your article - search engines read all of your content so if the keyword is in the first paragraph, you have a better chance of being picked up.
Make sure that you specifically define page titles for every page on your site. If you leave them blank, search engines might not register your keywords.
Define Your Meta DescriptionsAfter you've created your content and page titles, the next thing you want to do is add a meta description to your content. Meta descriptions are what appear in Google search results as the text explaining a site. In the example screen shot, you'll see there is a link to my site for Drupal Ubercart Video Tutorial and the text under that link is my meta description. If you are using a popular CMS like Drupal or Wordpress, there are modules / plugins you can download to define your meta descriptions easily.
If you have written your website entirely by yourself in PHP or HTML, you'll want to include this tag in within theof your page:
If possible, use your keyword twice in the description.
Promote Your ContentNow it's time to promote your SEO optimized content. I recommend using Google to search for popular forums in your field. If you are writing on Fitness, search workout forums, bodybuilding forums, etc. Sign up for these forums and create a profile. Often forums will allow you to create a signature that accompanies every post you make on the site. Your signature should be something like:
- Tom Jones
Drupal Video Tutorials
And the "Drupal Video Tutorials" should be a link to your new content. This is what's called a backlink. Search engines regularly scan to see how many back links your site has to determine how important it is. If you have important sites that have been around a long time and that Google / Yahoo thinks are reputable linking back to your site, you're search engine ranking will increase.
That's it. 5 simple steps to increase your traffic.
1. Identify a low competition keyword
2. Create an article / page with that keyword, use it 5 times in a 750 article
3. Define a page title for the new page using the keyword
4. Define a meta description for the new page
5. Promote your content in forums