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How to Make or Buy Promotional Cardboard Cutouts

By Edited Feb 22, 2014 1 2

Seeking a cool idea for endorsing your small business? Life sized cardboard cutouts of people are a sure way to attract attention from customers and other passers-by.

Many companies already know the promotional power of lifesized cardboard cutouts. If you go into any record or movie store, the chances are they may have one or two promotional cardboard standees of celebs to endorse a new album or motion picture.

Cardboard standees are beneficial marketing tools for:

  • Business exhibits
  • In store promotions
  • Personalised prizes for competitions
  • Long service, leaving parties and retirements
  • New shop openings (much cheaper than hiring an actual superstar!)
  • Endorsements

Are you aware it is possible to create your own cardboard standees and standees for promotional purposes?

There are a couple of ways of making a cardboard cutout for use for a promotion. The first way is to get a specialist art company to produce a cardboard cutout for you. Yes there are actually organizations that will make available this service on your behalf!

The benefit of getting a business to supply your cardboard standup for you is that they will use high quality materials and you can be assured of receiving a top quality cardboard cutout to utilise to promote your corporation. Unfortunately it may be expensive to get a cardboard standup professionally created. The price is likely to be especially high if you simply want a single figure produced.

A neat choice is to build your own cardboard cutout. This is usually quite easy to achieve. There's some fantastic software package to help you create your own lifesized cardboard standees - the link is at the right of this page. The good thing about this is that the cardboard standup creator computer software actually works with any photo! You can begin with your photograph of your chosen famous person, work colleague or model, then make as many cardboard cutouts as you require. While the quality may not be as high as getting a cardboard cutout figure professionally created, the actual fact is that many cardboard standees are just required for trade displays or one off promotional events, so it's not always worth spending lots of cash on creating your cardboard standup.

The application for creating your personal personalised cardboard standee contains everything you'll want to know in order to create standees using a standard printer. It guides you thru the process of choosing the right materials for printing. There's advice about weatherproofing your cutout should the person have to stand outdoors for long time periods. There's also information about how to choose a photograph that might produce a really good standee. If you are short of photograph ideas then there's also some brilliant details about where to look for particularly good photos of superstars.

By the way - although the business uses of personalised cardboard cutouts are described here, they're additionally great to be used at weddings, parties and other events in the home.

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Comments

Oct 28, 2010 9:12am
Deborah-Diane
This is great information on cardboard cutouts. I've seen them in movie theatres and stores, but never thought about how they were made. Thanks!
Oct 28, 2010 11:14am
BlogMakesMoney
very nice info I now know more about personalised cardboard
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