In recent years, the term "optimization" has created quite a stir in the internet marketing world. And in later years, marketing gurus, entrepreneurs and website owners are now taking advantage of the imagery found on the Internet to also bump up particular websites on search engine searches. Image optimization is an easy and efficient way of gaining new customers over the Internet because it makes the website visually attractive for visitors who are in a hurry and want to take a short glimpse on the products and services offered.

On the other hand, search engines sometimes can't understand the content of the images on a web page because they haven't been properly optimized. Even if an image has wording as part of the picture, it still can't understand what the image means in relation to searches.

Image optimization is a vital part of internet marketing because it provides for more optimization opportunities than regular searches, free product promotion, exposure on social image sharing websites and lower competition in image search engines. If you have questions, call a qualified SEO company to get your company on track.

Here are some tips on how to optimize images on a website:

• Put emphasis on quality and originality of images.

• Format images by re-sizing images for web page usage or with cropping.

• Make sure the name of the image file contains the popular keyword. Name the image in a way that describes exactly what it is and avoid leaving the image name as what the camera or photo editing program has named it.

• Use dashes between the words of the photo, rather than underscores.

• Avoid usage of heavy images.

• Use Alt attribution to describe the content on the image. Make sure that the tag describes the image in a concise manner that will be easy for the user to understand. This tip is also extremely helpful to those internet visitors who do not view websites with the images on, or with visitors who have disabilities that use screen readers to comprehend what a web page is about.

• Use Title attribution that contains text to be shown when the user glides their mouse over the image.

• With websites that encounter high competitive keywords, image freshness and newness becomes vital. Image freshness is a contextual clue for search engines and will improve a website's ranking.

• Optimizing the actual page for contextual search also improves ranking. Search engines will look at the text around the image to determine relevancy so incorporate text within the anchor tag and near the anchor text to increase image search rankings.

• Make sure that the folder that will store the images is not blocked by a robots.txt.file. Instead, store navigational type graphics into one folder and block it from the spiders. Store the other related images into another folder and open that one to spiders.

• Make sure to use web page usability, which will show the images at the top of the image search results. This will also allow for users to click on the link to the image, which will direct them to a particular site.