Use Search Engine Strategies
The most common and most powerful yet the most affordable way to promote one’s e-commerce site is through search engine optimization (SEO). The website must rank high up the results of the leading search engine results (i.e., Yahoo and Google) preferably on page one.
Tips on using SEO for a website:
Write informative, enjoyable and entertaining articles with good keywords on the title, meta tags, and headers as well as on the article body itself and the resource box.
Promote your website via citations as well as on message boards, chat forums and other online communities.
Post informative audio-video information on popular sites in your niche market. The universal search feature in Google displays not only text content but the content for image, video and audio as well, thus, pushing your website to the top page.
Make Your Website User-Friendly
Even though when readers get encouraged to explore one’s website, these potential customers will click away without buying anything when the site is not user-friendly.
Tips on making your website user-friendly:
Site Map - The site visitors will appreciate a site map as a shortcut to all the pages on one’s website.
Overall Design - An attractive website is more likely to encourage visitors to make repeat visits than the other website. Always apply the principles of web design to your advantage.
Use Linking Strategies
The web is actually a network, which one can use to their advantage in promoting a website to their desired niche market. Linking one’s website to other websites in their business can drive added traffic and, thus, additional conversions. The more conversions one can do, their profits and repeat sales can go higher.
Tips on using linking strategies:
Get the site listed on online directories. The listing can give more traffic, not to mention adding credibility to one’s site.
Get the site listed in industry-specific directories. When one can focus on their niche, he or she are more likely to get their message across to their target customers.
Tap Into Social Media
We should also use social media in promoting the website. With millions of users in sites like Facebook, Twitter and Google+, these sites are a veritable gold mine of potential customers.
Tips on using social media:
- Maintain a blog where your customers will get updates on company's activity. It must contain informative articles, live updates and other professional content.
- Be an active member of the social media online community. Get your products and services out there, so to speak, so that your target customers will have an easy time finding your site. Be a valuable member instead of being a spammer and the like.
After thorough online and offline promotion of the website to grab customer attention, the website should give best products and services to their customers to retain them.