Each year millions of children from across the U.S. participate in Easter egg hunts sponsored by their local city or community. While there are many different steps to organizing an Easter egg hunt for area children, one of the most crucial is promoting and advertising the event. Failing to do this well can result in only a handful of children and parents showing up to participate rather than the large number you were expecting. Thankfully there are several different methods you can use when promoting a community Easter egg hunt.
Contact your local television stations to learn what advertising opportunities are available and their price based on their length and when they air. Aim to purchase advertising during the times when children and their parents are watching television. This is often during the morning hours when cartoons air as well as in the evening during the local news. Send information to local news stations about the dates and times for the community Easter egg hunt. Encourage them to announce it on air as well as provide coverage of the event on the actual day it occurs. Find out if they will serve as a sponsor of the Easter egg hunt. This often means they will provide free advertising on their station during the news as well as other shows. In return for their sponsorship, they are recognized in advertisements and on the day of the event as a major sponsor.
Find out about the advertisement options available through local radio stations. Send information about the community Easter egg hunt to the disc jockeys as well as local radio talk show hosts. Encourage them to announce the date, time and location of the event on the air or ask to be a guest on their radio talk show. The latter can be extremely beneficial if done during morning talk shows when parents are driving children to school before they head to work.
Learn the rates and advertising opportunities available through your local newspaper. Ask if purchasing ads in print also qualifies for advertising on the paper's website as not all people subscribe to the paper. Send a press release about the community Easter egg hunt to the news editor or the community events reporter. Encourage them to print information about the community Easter egg hunt in advance as well as send a reporter to cover it the day of the event.
Contact city hall to obtain a listing of all the neighborhood associations in your community as well as the contact person for each one. Send them a letter, poster or flyer by mail or email to inform them of the community Easter egg hunt. Ask them to print a blurb in their upcoming neighborhood newsletter as a way to inform residents about the event. If that's not possible, find out how much it costs to place an ad in the newsletter. This is usually relatively inexpensive since the audience for the newsletter is small, and neighborhood associations generally only charge to recoup the cost of printing and distributing the newsletters.
Create your own website to advertise the community Easter egg hunt. A number of different companies have free web design and hosting services that allow a person with little or no experience to make their own webpage. You also have the option to start a blog and provide regular updates as the date of the community Easter egg hunt nears.
Find out what online websites cater to your community and have advertising options available for promoting your community Easter egg hunt. Seek out ones that allow community events to be advertised for free or only a small cost. For example, Craigslist has a special section on your city's page where you can post community events and activities free of charge. Learn if other community websites with activity and event information exist, and utilize their sites to promote the Easter egg hunt. Common community websites include the Chamber of Commerce website as well as the homepage for the city's tourism division.
Social Networking Sites
Use social networking sites such as Facebook, MySpace and Twitter to spread the word about the community Easter egg hunt. Post information about the date, time and location as well as other specifics parents and children need to know. Encourage visitors to ask questions about the event, and respond to these questions in a timely manner.
Send information about the community Easter egg hunt to teachers of parenting classes in your community, and encourage them to announce it to participants who may want to bring their children to the event. Reach out to local gatherings and groups of moms who meet regularly for activities and play dates for their children. Hang flyers at local preschools and daycares. Place information in newsletters of Mothers of Preschoolers, Parents as Teachers and other parent organizations to get the word out about the Easter egg hunt to the audience most likely to bring their child to the event. Check with schools to see about promoting the community Easter egg hunt at a school assembly or sending flyers home with children.
Civic Groups and Local Organizations
Attend meetings of local civic groups in your community to provide them with information about the upcoming community Easter egg hunt. For meetings you're unable to attend, send a written announcement to the president or leader to have them read to members during their meeting or event. Example of civic groups to seek out include the Rotary club, Chamber of Commerce, Young Business Professionals, Lions Club, Kiwanis Club, Elks Lodge and VFW Chapters.
Encourage the Chamber of Commerce to promote the community Easter egg hunt to local businesses through information in newsletters and emails. Send flyers to local companies in your area and ask them to use them to inform their employees. Some businesses will hang flyers in break rooms where employees can read them on their own leisure time while others will post a blurb about the community event in an employee newsletter.