Your employees should view your meeting as time to be informed and to inform others. Meetings in the work place should advance the work being done as whole by the office and help get everybody on the same team. Unfortunately many offices have bred a work environment in which company meetings are viewed as a time to joke around and to play angry Birds on their phone.
The following are things that should be done at the meeting so the employees know what is expected of them and you are not paying your employees to blindly sit around a table while they daydream.
Set the agenda of the meeting
You have to have the slides from the meeting agenda for each meeting. They should contain the answers to the following questions:
- What you will be discussing at the meeting?
- Who will lead each part of the meeting?
- How much time is devoted to each discussion?
- The primary goal of the meeting.
Determine who would say what on the topic of the meeting and how long you can avoid digressions and care to unproductive disputes for which you can find a more appropriate time and place.
Overview of important data to gauge progress
Now make a review of the critical marketing metrics that is appropriate for your business. You may want to look at overall sales and then use that metric and compare it to the same meeting the following month so that you can always gauge the progress or lack of progress with your team.
Overall sales, the number of new customers, the number of returning customers who were “up sold”,
Key indicators of the team - it's the data that evaluate you as a team in general. And if you do not know with what it looks like your monthly progress, none individually cannot make a significant contribution to the improvement of the results. Everybody on the team should be aware of how much gain or loss there is in the company product website. If everybody on the team knows the overall traffic goals for the month then they can all help to achieve this goal in their own way, even if it is not the primary department they are in charge of.
Education and Training as well as Motivational Hype!
Marketing meetings should be reasonable mix of content types. Sometimes slides, projectors, oral speeches, and hands on product demonstrations. If you can vary the content type up then your employees will not get near as bored with your meetings. With the results and prospects and educational content. Each week, several members of the team should briefly present interesting projects they are working on. This is to achieve two objectives: to give people an understanding of what they do every day, team members, and allow them to learn something new.
Is it not interesting to learn more about the blogger experimental campaign with pay per click? Or for a social media intern to learn a little more about the latest A / B-testing mailing list? All this helps everyone to broaden my horizons, to avoid trouble in the future, if the project is not set, and learn to use new approaches that had not come to mind! All go to the meeting, wiser and more advanced marketers.
Little recognition - this is good. Set aside a few minutes (okay, that you do not have five minutes, or what?) To mark the success of the team members and the team as a whole. This can be anything - a publication in the press, good performances, excellent positions in the company blog, sending an unusually large number of clicks. Encouragement and support will help to raise the spirits and remind the team, how successful it can be, if you try.
Requests for assistance
Everyone should have the opportunity during the meeting to ask the team for help. The bigger your team, the easier it is to work independently, but each has its small superpowers, which are often overlooked. If, during the meetings allow employees to seek assistance of colleagues (if required), you will find that people find simple solutions or provide good resources for problem solving.
Each presentation should be available a few minutes for your feedback. If someone talks about the progress of this project, "asking for help" can be an idea what to do next. Whether the project is worth it to work on it further? How will we measure the success of the project? Do you have someone to solution of the great problems of the project?
Although at the end of each meeting and to allow time for such requests for assistance, time must be allowed for feedback and in the presentation, if the speaker is needed.
What features should be at the monthly meeting
Monthly meetings may be slightly different from the weekly, as many marketers and marketing departments work in the monthly mode. This means that in addition to all of this, at the beginning of each month, the numbers should be discussed and goals of the month preceding the month arrived. Here are a few items that you can add to the agenda of the monthly meetings.
Overview figures last month
Remember marketing metrics from the first part, in which you choose to evaluate the performance of the team? It's time to see if you have achieved the objectives or not. Celebrate the victory, and explain why you were able to achieve the goals. Second it is critical. Someone needs to explain what actions led to success. So you can repeat this next month or at the next meeting.
If you find that a particular meeting format is more beneficial to your employees then by all means stick to that format. The ultimate goal is to make meetings an effective part of the overall strategy of the company to increase sales. If meetings are not interesting then they will backfire and not help your company to succeed.
The purpose of meetings should be to increase business profits by creating a cohesive unit of employees that work together for mutual goals, regardless of which department they are in charge of.