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How to Use Google Adsense

By Edited Nov 13, 2013 0 1

Google Adsense is one of the premier revenue generating sources for website owners and freelance writers. However, telling you that Google Adsense makes you money is one thing, but explaining how to use it and giving you Adsense tips and tricks that might make your journey to online income easier is something else entirely. So if you're thinking about signing up with Google Adsense, make sure you know just what you're getting into.

Things You Will Need

Website (your own, or a site that will split Adsense revenue with you)


Step 1

Before you get started it's important that you know what Google Adsense is and how it works. For instance, say you have your own, personal website that features your hobby as a woodworker, video gamer, etc. What you're doing by signing up to Google Adsense is giving Google the right to advertise on your website. So, google will scan your content and choose ads that fit the pages you have. For all the times those ads are clicked on, Google will pay you as the website owner a small fee.


Step 2

Go to the Google Adsense homepage, located at www.google.com/adsense. If you already have a Google account then sign up for Google adsense. If you don't have a Google account then sign up for one. You will need to provide a sign in email, a password, a homepage website for the program to link to as well as your personal information such as name and address so Google can send you your check every month.

Step 3

Create focused, searchable content. This sounds simple, but this is where most people get frustrated. Let's say that you really want to write an article about the Norse god Thor, so you go to the Google Adsense tool (https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true) that checks page views on the keyword Thor. You may find that there are over 2 million hits on that keyword, so there's a good chance that with that much traffic you're sure to get ad clicks. Hold up though, because people looking for Thor might be looking up the new movie by Marvel, or looking to buy comic books, and those are more likely going to be the ads coming up. People reading an article about mythology may be comic book geeks too... but you haven't focused your article to your audience. Now, on the other hand, if you wrote a review of the upcoming Thor movie, then the ads for the film and the comics that it's based off of would be much closer to the target audience you're likely to reach, using keywords like "Thor movie" and "Thor comic book."

Step 4

Repeat Step Three. Unless you post something that goes completely viral, and you have so much traffic on a single piece of content that you can retire, you need to keep creating more content. It's also a good idea to post links to your site and your content on other places throughout the net such as at redgage.com or xomba.com, which allow you to create bookmarks that may draw attention to your content.
Google Adsense is not a get rich quick scheme, nor is it something that you can just jump into head first and hope to pick up. You need to treat it like an advertising chess game, and research what people want to see, what people will buy, and combining those two together to create lasting, evergreen content so that you can keep getting more page views, more ad clicks and most importantly keep making money.

Tips & Warnings

For writers who don't want to start their own websites, but who want to make money with Google Adsense, you still can. You need to partner with websites like infobarrel.com and xomba.com, which will host your pages and your work, and split the adsense take with you. You don't make as much, but you get the benefit of not having to maintain a site, and you still get to use the prestige of larger, content driven companies to get your articles noticed.
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Comments

Sep 23, 2010 11:41pm
scheng1
Infobarrel is still better than Xomba, the Adsense revenue sharing is higher.
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