For article marketers, Private Label Rights (PLR) articles can be an excellent resource. PLR articles can provide a great starting point for producing quality content. Unfortunately, PLR articles are often under used and misused by marketers. However, if you use them correctly, PLR articles can be a huge benefit in your writing efforts.


Check the license for each PLR article
Private Label Rights content should always be distributed under a specific license. Usually you are given full rights to use, copy, edit, and redistribute PLR content. However, in some cases, one or more of these rights may be restricted. Make sure you have permission to use the PLR content in the way you want to. If you don't, you can run into legal trouble.

ReWrite each article
For each PLR article you acquire, be sure to put the article into your own words. In many cases, it may be best to use the PLR article as a guide to create your own unique article, thus avoiding license issues altogether. Furthermore, by rewriting a PLR article, you make it all your own. You make it a unique piece of valuable content.

Check the rules of each article directory
Most article directories have very specific rules regarding what you can and can not do with PLR content. For example, does not allow authors to post PLR articles unless they are throughly rewritten to be unique. Failure to follow the rules can result in being banned from the site.


Post unoriginal PLR Articles to article directories
A major faux pax of article marketers is posting completely unchanged PLR content to article directories. This may sound like no big deal, but let me assure you: it is a big deal.

If you post unchanged content to an article directory, you no longer have unique content. Chances are, someone else has done exactly what you have just done. The article now exists in multiple places - lowering the search engine ranking of each page on which the article is posted. Search engines look for unique content. If a website appears to be a copy of another website, both will be penalized in search rankings - or even banned from search results!

In addition, most good article directories have rules against posting unchanged PLR content. Posting unchanged content hurts these directories as well - as these articles would cause search engines like Google, Yahoo!, Bing, and the like to see the directories as duplicate content and cause the sites to be penalized.

Even after you have rewritten a PLR article, never post it the multiple sites. Even if it's the best article you have ever written, don't post it to more than one directory. You would be hurting yourself (as the articles compete with each other for traffic) and hurting each article directory (as they would be penalized for duplicate content).

Claim ownership of PLR articles to which you don't have the rights
Unless you are specifically given permission, never claim ownership of a PLR article. You did not write the article. It was written by someone else and then given to you to use. Plagiarism is not impossible with PLR content. If you claim to have written a PLR article without rewriting it, you could be just asking for trouble.

Using PLR articles the right way can be immensely helpful in your marketing and writing efforts. Using them wrongly can cause a world of problems. So, it's critical that you determine how PLR articles would be best used in your efforts and use them wisely.