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How to Use Video Effectively in Social Media

By Edited Sep 15, 2016 0 1

If you are interested in marketing your business but you're really not sure what to do you might want to consider creating videos. There are a number of advantages to using video in social media and if you don't use video in you are missing out on a huge market. Video website giant YouTube.com currently receives billions of views per day. If you were to post even one video you will be putting your product out for billions of people to see.

Things You Will Need

Internet Access

Step 1

Millions of people have a YouTube account but if you don't you should start out by creating your own separate business account that will be used to market your product or service.

Step 2

There are a number of different things you can talk about in your video. You could create a helpful how-to video that is somehow related to your business or you may want to start out by telling other people more about your business.

Step 3

If you're not already utilizing Facebook for business purposes you are missing out on a huge potential market. Facebook is actually the third most popular website where users watch videos online. Feel free to post videos to your personal account too because your friends and family members may be interested in your videos. Plus if they share the videos with people on their friends list that will put even more eyes on your videos.

Step 4

Don't simply sign up for an account and post videos. Try to be as active as possible by posting comments on other related videos and responding to comments made on your videos. This helps to establish credibility among your viewers which will increase the chances of them coming back to view your videos.

Step 5

Twitter offers yet another opportunity to get your content viewed by others. Each time you post a video you should sent a Tweet about it. This lets those who are following you know when you have posted new content. The more followers you have the more views you will get which can lead to more sales.

Step 6

Creating great titles and keywords for your videos are essential because this is how people will find you. You'll need to come up with a catchy title and make sure that you include your main keyword in that title. You'll want to also add relevant keywords in the "tags" area when you're uploading your video and getting it ready to go live. Creating and posting videos online can give you the edge over your competitors – particularly if they aren't utilizing videos as part of their marketing campaign. Each video you post gives you another potential item to be found in search engine results. The more items you have that can be found in the SERPs, the higher your chances are of somebody finding you and your content.

Tips & Warnings



Jan 15, 2011 12:32am
Some sound advice there. Thanks!
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