How to Write Effective Brochure Copy

Brochure printing is a valuable marketing tool. Small yet informative, most people will keep brochures handy for reference when making a decision related to the brochure topic. With this in mind, incorporating informative and persuasive copy is the key to a successful marketing campaign with brochures. Here are some tips on how to write effective copy for your brochure printing and increase your success.

1. Plan

To begin, you must know how much space on the brochure you need to fill with copy. Your copy will consist of information about the service, product, or idea this brochure is “selling.” You also need to know information on the topic (service, product, or idea) of the brochure on which to build. Find out all of the pertinent information as it relates to customer communication: company name, website, contact name and number, email, etc. Define the purpose for the brochure printing and the market it is to be geared toward. Let this be your guide as you fill in the informative section.

2. Write

Now it is time to begin writing the copy that will be used in the brochure printing. Begin with the cover and use an attention grabbing headline that will compel readers to delve further into your brochure looking for answers. Include all of the product/service information related to the brochure’s purpose. Use a format and language appropriate for the targeted market, and incorporate easy to read fonts and layout. Be sure that the copy formatting matches whatever graphics or images will be incorporated into the brochure printing.

3. Sell

Finally, make sure that the copy you are writing is selling the product/service/idea to those who read the brochure. Include information to build credibility and gain the customer’s confidence in your expertise. Make sure your brochure printing presents all of the information needed to complete the marketing campaign package. Give examples and testimonials that reveal how the customer will benefit from using your product as opposed to using your competitors'. Continue to build on the idea that this business is the best answer to the customer’s needs throughout the entire brochure. Consider objections that will arise and overcome them with the support of your superior product. Wrap it up by leading the customer to call a representative to place an order, visit the website to find out more about the products, or take a needed action based on what they have learned from reading the brochure.