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How to Write an Attractive Newsletter

By Edited May 22, 2016 0 0

Building email lists by using autoresponders or directly buying opt-in email lists is only the first step of your email marketing strategy. You need to provide your subscribers with valuable information on a regular basis.

High quality email newsletters are built having two objectives in mind. First, you need to establish a long term relationship with your subscribers. It doesn’t mean that you need to have personal discussions with them, but it means to give to your subscribers some kind of comfort when reading your newsletters. The second aim is to increase the number of sales. All the people present in your email lists are considered potential customers and you need to make them submit orders. In addition, you should convince them to recommend your ecommerce website to their friends, family or on the social networks. This basically represents free advertising made by your own customers.

Writing high quality and attractive newsletters depends on a variety of factors and it is pretty hard to provide the right information in your newsletters without having the required knowledge in this niche. In this article, I am going to present you some tips about how to write attractive newsletters.

One of the most important things you should consider is to stay on topic. You need to have fresh content related to your niche. Think about what your subscribers will want to know about your products. If you give them what they want, the link within the email will definitely be clicked. Having valuable content is not enough. Making people to open your emails is harder than making them click on the backlink to your landing page.

The title is maybe the most important component. It shouldn’t be longer than 55 characters and it should be suggestive. The main idea behind the email’s content should be exposed through the title. Even though it might seem a banal thing, capitalizing every word from the title makes it more attractive.

Nowadays, we live stressful lives and daily activities keeps us busy for a long time. Busy people don’t usually read all the emails they receive, especially if an unknown person sent those emails. Even though you have valuable information within the email, having an inadequate title will prevent subscribers from opening your email. Providing unique content to your subscribers is crucial. Information can be found all over the internet and it might be quite an attractive idea to borrow some from other websites. Plagiarism is not only unethical, but it’s also illegal.

If you run a daily newsletter campaign, try to keep the information as fresh as possible. Reading the same thing every day can determine people to not to open your emails anymore. Providing quality information is essential because if you succeed in working up subscribers’ interest, they will definitely visit your website to find out more about your products.

Through your newsletters you don’t only need to convince new subscribers to make a purchase, but you also have to remind to your old customers about the quality of your products.

Establishing long term relationships with your clients can only be achieved through delivering them an informative valuable newsletter.



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