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How to become a ticket broker and sell tickets on StubHub and eBay

By Edited May 20, 2014 1 0

There is great profit to be made from buying and selling tickets online, and if you plan to become a ticket broker, you need to know where most ticket brokers sell their tickets: StubHub and eBay. Although both sites are owned by eBay, they can seem very different to a rookie who is just beginning to learn how to become a ticket broker. For that reason, I'll explain the main differences between selling concert and sports tickets on eBay and StubHub:

Listing Format

StubHub used to allow auctions, but those days are over. They don't give you any options when it comes to listing format: all tickets are sold as Fixed-Price. eBay, on the other hand, lets you choose from two different listing formats: Auctions and Fixed-Price listings. In various industries, it makes sense for sellers to sell their goods as auctions but when it comes to ticket brokering, you should (almost) never sell your tickets as auctions. I tried this strategy when I first started selling tickets on the internet and I ended up paying the price (literally). My tickets sold very poorly and I learned that Fixed-Price listings were the way to go.

You should only sell your tickets in auction format when the concert or game is fast approaching and you absolutely need to unload your tickets for some last-minute profit.

Designing Your Listings

This is another major difference. eBay gives you absolute freedom to design and optimize your listing titles and auction descriptions. If you have web design expertise, you can stand out from your competition by designing your auction description and making your business appear credible and reliable.

StubHub, though, groups all tickets for events on the same page with no design allowed whatsoever. The only way to stand out on StubHub is by pricing your tickets cheaper than your competition--even if only by $0.01. I have sold hundreds of tickets just by pricing my tickets a penny cheaper than my closest competitor. Always make sure to keep track of your ticket prices on StubHub because your competitors will try to gain the edge at all times.


This is the most obvious difference when it's your time to collect payment on Paypal. Although StubHub is nice enough not to charge a listing fee (the way eBay does), they charge a significantly higher Final Price fee than eBay does (85% vs. ~93%). This difference can and will amount to thousands of dollars over the course of a year.

Shipping Methods

One last difference that I'll mention is shipping. On eBay, the seller is responsible for paying shipping costs. The buyer can cover the cost, but the postal service always exchanges money with the seller, not the buyer. On StubHub, shipping is always charged to the buyer and sending tickets is a cinch. StubHub provides the seller with a Fed-Ex shipping slip and all the seller has to do is pick up free Fed-Ex envelopes, pack, and drop into the Fed-Ex Drop Box. Simple.

There are several other differences between the two sites (payment methods, buyer/seller communication, etc.), but the ones I've mentioned are enough to get you started. With enough experience, you'll learn how to master both sites and make the most profit possible. Both sites are absolutely necessary to anyone trying to learn how to become a ticket broker.



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