Facebook pages which could be for your website or blog and/or company, can be a great way to build your audience and get more people to know what you are doing. There are some simple steps you can take today that can help your Facebook page to get more likes and interaction.
Post some pictures. It doesn't have to be relevant to what you are doing. It can be funny and humorous pictures to pictures of cute animals. If it relates to your industry or topic, then that's just bonus. Images almost always gets more interaction as it captures a person's attention instantly compared to lines of text that they must spend time to read.
Use your personal Facebook page to like that picture and share it. Use any other Facebook pages that you own to like it too and ask your friends to do the same. When a person sees that the picture has people liking it, the chances are higher of that person liking it as well compared to a post with zero likes.
Interact with comments
If someone takes the time to comment on one of your posts, pictures, albums etc., just spend a little time commenting back. It will help to start a conversation that has a chance of more people joining in later.
Time your posts
Research has shown that Facebook activity spikes at certain times of the day. The three highest are at 11a.m., 3p.m. and 8p.m. So timing your posts is also essential to getting more interaction. Ideally, you would want to post around 2-3 times a day but not too close together. Give a little time for each post to get as much interaction as they can.
Say thank you
If someone commented on your post, strike a conversation but also remember to thank them for commenting or liking. Using his or her name preferably. It will give a more personal touch and people generally love to hear or see their name. Think of it this way, if you were in a crowd and someone calls out your name, would you look? Same concept here.
Building a Facebook fanbase isn't easy and will take time so don't expect results instantly. Consistency is key.