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How to improve your click through rate with Google Adsense

By Edited Nov 22, 2016 0 2

Anyone who makes money from Google Adsense is always interested in how to increase their earnings from the program. There are a number of ways to concentrate your efforts and one way is to get try and get more clicks on your ads. There are a few different things you can do to try and improve your click through rate or CTR, without of course breaking the rules of the program.

Just to recap the relevant rules of the Adsense program, you cannot add any text near the ads to encourage people to click on your Google ads, or do anything that attracts to much attention to them. You can of course adjust the content, the placement of ads on your website and the colors of your ads.

It is important to keep your articles focused on the topic you are writing about. This will help Google to provide the most relevant ads to your article or website. If your article is about how to refinance your home loan, there is no point talking about what you had for breakfast.

If you are familiar with HTML, you can use Google's section targeting to emphasize to Google exactly what content you are targeting for your ads. The following tags can be used before and after the section you want Google to target the ads.

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

Google doesn't guarantee you will get the results you desire, but the tags can help if you have specific content you want to target.

Some of the best performing articles help solve a particular problem. If there is an ad which provides a highly relevant solution to the problem you are writing about, this can help increase your CTR. Sometimes it can help by not providing the whole solution to the problem, so people will then explore the ads on your site, to help find what they are looking for.

If your website has a large number of repeat visitors, you might need to move the ads around on the page. If people keep seeing the same ads on the same areas of the page, it can lead to "ad blindness" and by moving the ads around and sometimes changing the colors and layout, people will pay more attention to them.

Google has a large array of different ad formats and it can be a good idea to test all of the different ad formats on your website - text ads, images or banners and link units. For each ad, make sure you set up a separate channel, so you can test to see what formats work best on your website. It is important to do your own testing. Just because an Adsense expert suggests you place your ads this way, it doesn't mean it will work on your website. The link ad units can perform well if you blend them into your site's navigation.

Many people suggest you blend your ads with the colors of your website. Generally this is good advice, but some people also advocate having ads that stand out on your site by using colors that contrast with the design of your website. High traffic entertainment websites, might perform better with contrasting ads, but again you need to do your own testing.

There are various forums and blogs on how you can improve the CTR of your Google Adsense ads on your website, so you can earn more money. The important thing is to test everything using the various tools Google provides, such as Google Analytics and channel data. At the same time it can be good to experiment, but do not spend all of your time trying to tweak your ads. Continually adding great content to your website as well as focusing on the marketing are still the best ways to increase your overall earnings.


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Comments

Aug 9, 2010 11:10am
AlexWideman
Awesome article! Your advice is spot on. Never follow the "experts" blindly, continue to do your own experiments and find what works for you. Valuable content should always come first though because with out it, your ads won't make you any money.
Oct 4, 2010 10:52pm
scheng1
Good to experiment with the Ad placement. I find that some websites of Triond have better ad placement than the rest.
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