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How to predict AdSense earnings for beginners?

By Edited Nov 13, 2013 1 2

Beginners often want to know how much they can earn with AdSense. You can predict your future earnings, if you know how many page impressions your website or blog has and an average numbers, like CTR or price per click. In this article you learn how to calculate the earnings depending on your individual website or blog.

Things You Will Need

To use this guide you should know how many page views (also called page impressions) your website or blog has. This number can be obtained from the website statistics tool, like Google Analytics or Statscounter or any other tool that you install on the website to make your analysis. If you do not have a website yet or do not use any statistics tool, you can follow this guide using your estimations.

Step 1

Get the number of daily page views or page impressions of your website. This is the number of how often pages of your website are viewed by all visitors of your website. If you do not have this number yet, assume 100 daily page views.

Step 2

The next step is to understand that you will be paid every time a visitor clicks on the AdSense ad placed on your website. You will not be paid for the number of page impressions, but for the number of the clicks. Obviously not every visitor will click on the ad, but only a small percentage of them. The percentage of the visitors that have clicked on the ad is called CTR (click through rate). An average CTR can be about 1%. Calculate as follows: page views are 100%, 1% is 1 click. It means that you will get 1 click for 100 page impressions. This is a good value for the beginners.


1. 5000 page views daily make 50 clicks (5000 * 0.01)
2. 750 page views daily make 7.5 clicks (750*0.01)

Now you have the number of the clicks you are going to get depending on how often your website is viewed.

Step 3

To calculate the future AdSense earnings now, you need to know the price per click. This is the most difficult part as the price per click is not fixed. You can get from $0.01 to $1 (or seldom even more) per click. The price per click depends on the topic of your website. If your website is about jokes or any free stuff, you will get $0.01 per click. If your website is about anything that can be sold and bought, e. g. products or services, than you will earn more.
Now multiply the number of the clicks you have calculated in previous step with the price per click you expect to get.


1. A website with 100 page views a day that publishes daily jokes will get 1 click per day. You will be paid $0.01 for the click. In 30 days you are going to earn $0.30 ($0.01 * 30).
2. A website with 100 page views a day with articles about cars will get 1 click per day. You will be paid $0.50 in average for the click. In 30 days you are going to earn $15.00 ($0.50 * 30).
3. A website with 5000 page views a day with daily jokes will get 50 clicks. You will be paid $0.01 for the click, so making $0.50 per day ($0.01 * 50). In 30 days you are going to earn $15.00 ($0.50 * 30).
Tip, if you would like to know how profitable the topic of your website is, use the free Google AdWords Tool.

As you can see from our calculations, your earnings will depend on the number of the visitors you get to your website. The more visitors you have, the higher your page views are, the more you can earn. However, you have also seen that the second important value - price per click - will entirely depend on the topic of your website or blog. When you become more experienced you will start to optimize your AdSense ads and thus can increase your CTR (the percentage of clicks per page views). You can go up to 5% to stay realistic.

Tips & Warnings

A lot of beginners think that if they can manipulate the number of the clicks by clicking on the ads themselves or asking friends or relatives to do it. Attention! This is against the Google AdSense policy. AdSense team and their program is almost perfect in figuring out those clicks. You will not be paid for such clicks and your AdSense account will be suspended. It is not allowed to re-register for another account that means that you are excluded from the program for your lifetime.
If you would like to know how much other webmasters earn you can use the compared AdSense earnings of different blogs and websites.



Sep 19, 2010 7:35am
I notice that my articles on different Adsense revenue sites have different CTR. Triond is the best so far. The CTR consistently stays above 2%, nearer to 3%.
Sep 19, 2010 8:59am
Helpful information for new writers. Do you backlink to Triond?
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