Grocery shopping can be an expensive ordeal. Feeding an entire family can cost hundreds of dollars per week, if you are not a wise shopper. But applying a few tricks with your coupon use can reduce your shopping bill dramatically. By taking full advantage of a coupon's value, you can save a lot of money at the Supermarket.

Start by collecting your grocery coupons from several sources. You will need to obtain a large supply of coupons from various sources, in order to cover most of the types of foods you are looking to purchase. The Sunday paper is a great start. You can find a huge selection of coupon clippings for various products. Be sure to consider similar products during your search. You should take any coupon you would consider with you to the store. (You will decide later whether or not to use it). If you purchase two Sunday papers, you will have double the amount of coupons to add to your inventory. Although you can only use one coupon per visit to the store, you can save the additional coupon for the next time you go shopping.

Another source for coupons would be the internet. Use free websites, such as www., to print up the discounted products you need. There are several sources; running a simple search on your web browser for "grocery coupons" should supply you with plenty of sources. Once again, if you find a product that you may purchase, don't be afraid to make a couple of copies. You can always use the second coupon on a later visit.

Once you have a large enough stash of coupons, look at your Supermarket flyers for sales. Many times, the same products you have a coupon for are also being sold at a discount. "Buy one, get one free" does not usually mean you need to take home two of the same product. You can buy one for half off, and by applying the coupon, you are now getting an even lower sale price. The same goes for ads that promote "4 for a dollar", or similar marketing technique. Unless the ad specifically states that you need to buy a certain number of items to get the discount, you only need to buy one. So by using your coupons along with a special sale being offered by the Supermarket, you can score some incredible prices on groceries.

Finally, using a coupon does not always mean you are getting the best deal. Always comparison shop. This is very easy to do, because similar products are almost always on the same shelf at the store. Do not read the sale price; instead look to see how much the product costs per ounce, square foot, etc. This value is listed on the price tag, usually in smaller numbers below the sale price. Applying the final price of the product after you use your coupon (and using a little math), you can be sure that you are getting the best deal on a product, compared to its competitors on the same shelf.