- Excellent Food
- Short & Simple Menu
- Great Atmosphere
- Great Customer Service
- Fast Service (depending on head count)
- Open till midnight
- Can't Franchise
- Not yet in the midwest
- Not yet in the mideast
- Not yet on the east coast
In-N-Out Burger was founded by Harry and Esther Snyder in 1948. If you're unfamiliar with In-N-Out, it's a chain of fast food restaurants specifically based in the west region of the United States. The first In-N-Out Burger was opened in the Los Angeles Suburb of Baldwin Park, California. The original location however was later demolished when the building of CA Interstate 10 Freeway was being constructed.
Since it's inception In-N-Out has grown from one store to a whopping 246 locations (as of october 2010). These In-N-Out restaurants are located in California, Nevada, Arizona, Utah, and soon, Texas.
In-N-Out is known for it's simple yet delicious recipe of the hamburger and the cheeseburger. The combo is no different than your ordinary burger with the hamburger patty, lettuce, tomato, onions, and pickles. However they put a secret sauce on the bun which is referred to as "the spread."
Aside from that the Menu consists of three different burgers. The hamburger, cheeseburger, and "Double-Double." The Double-Double simply means that you have two patties and two slices of cheese, kind of like the big mac except without that meaningless bun in the center. When purchased with a meal you get a side of fries, and a fountain drink. For a small additional fee you can substitute your fountain drink for a milkshake - flavors include strawberry, vanilla, and chocolate.
What a lot of people don't know is that In-N-Out burger has a secret menu. You can find this secret menu on In-N-Outs website. The secret menu includes the neapolitan shake, grilled cheese sandwich, 3x3 (3 patties with 3 slices of cheese), 4x4 (4 patties with 4 slices of cheese). In 2004 a customer ordered a 100x100! Since it was in the In-N-Out was tradmarked of giving customers as many patties as they wanted for an additional cost per patty, they were making them. Not for long though, because once word got out the company canceled anything larger than a 4x4. "Animal Style Fries" which has been trademarked by In-N-Out because of it's association with the chain is another item on the secret menu. The animal style fry comes with two slices of cheese, grilled onions, and "spread." There is also an "Animal Style" burger which has mustard fried into the meat patty, it also includes pickles, grilled onions and extra "spread."
In-N-Out uses the standard roadside billboards to direct potential customers to the nearest In-N-Out location. They also use their popular yet short jingle, "In-N-Out. In-N-Out. That's what a hamburgers all about." They know there product is good so they don't use any celebrity endorsements, however one time John Cleese and John Goodman had voiced radio spots for the company before.
During the 2007 BCS National Championship football game, Heisman Trophy Winner Troy Smith had talked about In-N-Out burger while on the podium. This is the type of recognition In-N-Out burger has gotten from providing high quality service, cleanliness, and food.
In-N-Out rarely does advertising, they really truely create a relationship with the customer and rely on word of mouth advertising. They also sometimes give out bumper stickers, other than that it's all word of mouth. They simply do not need to advertise.
Although In-N-Out doesn't do much advertising, they definitely let their food do the talking. The food "talks" soo much that when Jason Giambi would travel to the west coast for a match, he'd always make an effort to stop at an In-N-Out to grab a bite to eat. He attempted to open an In-N-Out on the east coast in New York, but was unsuccessful.
When one In-N-Out opened in Scottsdale, Arizona the wait time for food was 4 hours long, and news helicopters even circled the location. In-N-Out was also given a positive mention in the book Fast Food Nation, which rarely gives out positive mentions to fast food restaurants. There have also been facebook fan pages set up to bring In-N-Out Burger to the east coast.
Believe it or not but the In-N-Out cups and hamburger wraps actually have Bible Verses on them. Just the book, number, and passage of the verse, not the actual message. They are placed in discreet locations and have been done so since 1980's. This was done by former president Rich Snyder to reflect the firm Christian beliefs of the Snyder family.
- Burger and cheeseburger wrappers
- Revelation 3:20-"Behold, I stand at the door, and knock: if any man hear My voice, and open the door, I will come in to him, and will dine with him, and he with Me."
- Beverage cups and replicas
- John 3:16-"For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life."
- Milkshake cups
- Proverbs 3:5-"Trust in the LORD with all thine heart; and lean not unto thine own understanding."
- Double-Double wrapper
- Nahum 1:7-"The LORD is good, a strong hold in the day of trouble; and he knoweth them that trust in him."
- Paper water cups (no longer in use) for customers. They are now used by employees only.
- John 14:6-"Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me."
- License plate keychain
- 1 Corinthians 13:13-"And now faith, hope, and love abide, these three; and the greatest of these is love."
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Thanks for reading, hopefully you've enjoyed this review of In-N-Out Burger. If you haven't gotten the chance to have a burger then fly to the west coast right now and get some!