Include the Right Information in Your Promotional Brochure

A promotional brochure might be the first contact potential customers have with your business. With your company’s complete marketing line-up to back up promotional brochures, you will have a great chance to win over new customers. The trick is to include the right information in your promotional brochure to attract attention, perk interest, and lead customers to contact the business.

Ad Slogan
The first step is to develop the ad slogan for your promotional brochure printing. This will be dependent on the purpose of the promotion: to introduce a new product, reach a new market, show customer appreciation, or promote a brand new business.

Content
With your slogan in hand, you will need to gather information that will support the claim that your business is the solution to the readers’ problems. This information can be culled from:

• Description of products / services
• Definition of customers / markets your business serves
• Overview of benefits your business offers
• Testimonial of problems your business has solved
• Years of experience in the business
• Statement of mission (for the company in general)
• Preexisting corporate identification (logo)
• Special pricing / promotional information

Use this information to generate copy for your promotional brochure printing that will let customers and potential customers know what products and services you offer and how your business can help them overcome challenges and solve problems. It is important to include sufficient information to create a compelling case for customers to contact your business, but it is equally important not to overcrowd the layout of your brochure printing. Ferry out only the most convincing information to include in the copy for your brochure.

Call to Action
A call to action is standard for any marketing material but is especially important for promotional brochures. Insert various calls for action throughout the brochure, such as “look inside for more details,” “see our website for more information,” or “helpful customer service representatives are available to answer any questions.” Be sure to include a method of contact after each call for action, either an 800 number, website address, or email address.

Website Address
If you have web page features like product demonstration videos or detailed product specs, you must reference these in your promotional brochure. These kinds of features are vital to keep the attention of a potential customer upon whom you are calling to make a decision based on the limited information a promotional brochure contains. Linking your brochure printing to your website also gives customers one more point of contact, making it that much easier for them to make a purchase.