So you've finished your website masterpiece and want nothing more than to spread the word and get tons of traffic as soon as possible? Now you might want to think of a way to drive traffic to your website in no time. What could it be? Article submissions? Press releases? Link exchanges? Sure! But every single method requires a huge amount of work and most importantly...time! Imagine those countless hours of writing articles or trying to formulate an effective press release. Requesting link exchanges will be even more time-consuming. Some website owners might just laugh at you because you have no Google ranking or site traffic, while others take time before they put up that single link to your website.

The good thing with link directories is that you don’t really have to do anything but submit your website link, a title, a short description and some keywords. Of course, you also have to select a category under which your website should be filed, but even that is not a problem as most link directories have lists of categories available. Usually, website submissions will be reviewed by a human editor. This might sound like a traffic jam at first, but when you consider all the terrible websites that get filtered out because of their spam practices, it is definitely worth it.

Having your site listed in link directories can be quite simple if you follow some basic rules. When building your website, make sure that it doesn't look as if it was put together in 20 minutes or made by a 3-year-old. It's really the quality that matters and gets you listed. An easy way to find out what requirements must be fulfilled to get a listing is to browse through some of the directory listings and look at the websites that are already listed. You might be surprised when you see some of the sites - not because they look awful, but because they are quite simple and uncomplicated. If you are serious about website building and use decent software and/or design strategies, you should not have any concerns. It is a good idea to read the directory guidelines to see if your site meets the requirements for a listing or not. Depending on your topic, there may or may not be a suitable category for your site.

Some link directories might require you to place a link on your site linking back to them. It could be just a simple link, some more advanced HTML coding (just copy and paste the code) or graphics. The benefit that the link directories get from this link is that when your website starts to get more traffic and has high search engine listings, some of your visitors might find the link leading back to the directory. Also it will give the link directories a better ranking when your site has many backlinks. Be sure that the reciprocal links are listed on your site before you submit your application to the directories, as some directories instantly check for the link and may reject your application if it isn’t listed yet.

If you follow these guidelines and make sure that your site has good content and is search engine optimized (not just dozens of pages of keywords and spam), then you shouldn’t have any problems getting listed in link directories, getting listed by search engines, and profiting from the traffic that will follow. 

For those of you who are vaguely familiar with link directories, you might be asking why I have failed to mention link-submitting software, which automates the process of submitting links to directories. The reason that I left this out is because these programs have the potential to have your site temporarily placed on hold in Google’s listings. If too many links are created in a short period of time (which is nearly impossible to do if manually submitting), this will send up a red flag with Google, and your site could be temporarily (or even permanently) delisted from Google. Although link-submitting software might be tempting, it’s just not worth the risk.