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Increase Website Visibility

By Edited Nov 26, 2016 0 1

So you just launched a website. Great! But, just because you have a website does not mean anyone will actually visit it. In order to get the traffic you want, you have to do a bit of promotion and optimization first. Here are a few things to keep in mind.

- Make sure your site has valuable content, services, or products. Make sure you mention your keywords within the first 25 words of your page content and use them throughout the page.

- Do some research to make sure you are using the right keywords for your content. This is critical. Place these keywords throughout your content and in your title, META tags, headers, and body.

- Use a simple site design. It needs to be easy to navigate while still being stylish. Try to anticipate what your visitors will be looking for, and make sure key sections of your site are easy to access quickly.

- Submit your website to search engines - but do NOT use an automated submission service. Automated services can hurt you more than they help.

- When submitting your website to search engines, submit every page of your site - not just your home page. This may seem tedious and time-consuming, but the results can be very much worth the effort.

- Don't expect an immediate boost in traffic. Submitting to search engines will not, by itself, bring you traffic. You must promote your website all over the web - forums, email, directories, etc. Web promotion is not a one-step processes. It is ongoing.

- Sign up for a web visitor tracking service like Sitemeter or Google Analytics. I prefer the latter for many reasons. Still, there are many options out there.

- If you sell products on your website, make sure the purchasing process is a fast and simple one.

- Don't think of your website as a static brochure. It should be a dynamic, living, changing document. One way you can keep in touch with your visitors is in the form of a newsletter, coupons, reports, and the like. Let them know you're still alive! It can help a lot!

- When in doubt, hire professionals to look over your site and make sure everything is in order. They may ask for a lot of money, but in the long run it's much less expensive than spending your own time and hard-earned money doing the wrong things. Before hiring any professional firm, I suggest you do some research. Read reviews. What do their customers say? Etc.



Mar 17, 2010 9:53am
I always thought submitting sub domain (individual webpages) was not something SE appreciated. Also, suggesting using keywords in the first 25 words is smart. I never practiced it. Thank you.
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