The biggest factor in online earnings is traffic. Generally the more traffic you get the more money you'll earn. If you do not have traffic coming in you will not make money. With just a few visitors trickling in it is impossible to accurately deduce the revenue you will earn per 1000 visitors, or RPM.
Regardless of where you're at in the game, whether you are a new web master or just adding your first post to your first blog, your goal is the same and that is to increase your traffic. If you have a few to no visitors each week to your Adsense enabled content then you definitely need to increase the number of visitors you have. On the other hand, if you have a million visitors each and every week to your Adsense enabled web content then your goal is still the same, and that is to increase the number of visitors you have.
Optimizing your Adsense for maximum click through rate is extremely important, but not when you have low traffic. I have seen many webmasters with only three or four blog post spend days at a time trying to optimize the Adsense layout. When you have no visitors or extremely little traffic, then it is truly a waste of time to try and optimize the Adsense lay out.
Each web site tends to react a little differently in the ways the visitors will click on the ads. What works for one website may not work for another website. In order to properly optimize the Adsense layout you need to have a lot of traffic for more accurate stats. You cannot accurately optimize the Adsense layout with little to no traffic.
A lot of web experts recommend not adding any Adsense ads until your website is receiving a fair amount of traffic. I usually recommend that once you get about three pieces of content up to go ahead and add in your Adsense ads. You may or may not get any clicks but you might as well have them in place. Although it is recommended by myself and many others that you go ahead and add in Adsense adds right away, you do not want to be spending time optimizing the ads until you begin to get a lot of traffic.
Google is constantly tweaking the search engine results, and so what works for search engine optimization today will in all likelihood no longer be by viable in the future for webmasters. One example of this is Meta tags and invisible keywords in extremely small brand and the bottom of your web page. In the past are these tactics worked excellent for increasing the amount of traffic you can get but today are no longer viable, and in the case of invisible keywords, you will actually stand a good chance of having your Adsense ads banned by Google.
One thing that will not change is that in order to make a more money with Adsense, you need to be able to increase your traffic. What works today for search engine optimization will in all likelihood not work in the future. Writing a lot of articles that are in all honesty, extremely boring, such as how to buy a cheap products where you fill the entire article with cheap fluff and in all reality no good information.
There has been a rash of these posted recently on Info Barrel. I myself have been guilty of writing a few and I will continue to write a few, however in the future it is my prediction that these articles will be steeply penalized by Google. We can pretend all we want that this is quality content that people are looking for, but deepen our hearts most of us know a lot better.
Google has begun implementing ways to customize search for individuals and will continue to customize search results depending upon the person search habits and preferences. In the future we may not necessarily be attempting to get our content on the first page of the regular google results, but instead be concentrating on getting on the first page of the Google search results for the customized search results for those who individuals who categorically have proven to click on ads more than the average web page viewer.
How this will be done in the future is not entirely no one yet, but one thing is for certain and that is true quality content will still be king. Quality content is stated as an article that is truly interesting for the person looking for that type of information.
The web content and articles that make you money today could in all likelihood earn you nothing in the future. If you can concentrate on writing interesting and arresting content on a variety of topics than much of the articles that you write today will continue to make you money in the future regardless of how Google changes their search engine results.
The main goal is to increase the number of visitors in page views to your articles. In the future this will be the same goal. If you can build up a huge folio of interesting and quality content then you stand to make a lot of money on your content regardless of how Google may change their search engine results and rankings.
Google will constantly be tweaking their search engine results and how they rate websites, but I am pretty confident that as long as you continue to add quality in interesting content you'll be able to get a search engine visitors in the future regardless of any changes that may be made by Google. Regardless of Google tweaks their search engine results than main goal is to continually increase the number of page views you get to your content.
One of the best ways to continually increase the number of page views you get to your content is by always adding new content. If you continually add new content then you can be insured of a steady supply of new visitors from search results now and into the future. Image Credit: (Flickr/Alexis R)