What Is Search Engine Optimization (SEO)?
Credit: sxc.huSEO is the art and science of getting something ranked highly for a certain keyword you are targeting. There are millions of websites trying to get the coveted top spot in Google hoping that it will drive more traffic and get them more money.
Quick vocabulary lesson: "keywords" are the short terms that people put into search engines to find what they are looking for. The word "ranking" refers to the search engine results page (SERP).
Why You Need To Focus On SEO As A Writer
The reason search engine optimization even matters is because when you write for InfoBarrel you are generally trying to get as many people to click your advertisement links in a non-spamming way. You are just trying to get lots of readers and hope that a couple of them see something they like in the advertisement and click on it, making you money.
On page search engine optimization is anything you can do to make the article on the website more appealing to search engines.
Picking A Title For Your Article
For most beginners it is important to pick keywords that get searched between 50 to 1000 times a month. Generally these terms are "low hanging fruit" and you can usually rank highly quickly thanks to InfoBarrel's positive reputation with major search engines.
To find titles to write about use the Google Keywords Tool. Sign up for the free adwords account and get access to some filters and other features that help you figure out what keywords pay in the long run. Use the "Exact Match" option to make sure that the keyword really gets searched from between 50-1000 times per month. I usually write articles that get between 200 and 800 searches per month.
Correct Category, Descriptions, And Tags
Making sure that you have the correct category is pretty simple but very vital. When you are writing the description try to use the main keyword naturally which will help your ranking.
The "Tags" section is another important place to put your keyword and any related search terms. I usually try to include 2 variations of the main keyword, and 1 term that is more broad and 1 term that is more narrow. "Broad" refers to a more general subject in the topic. For example, if you're article title was "How To Paint A Car Pinstripe" you would also want to include "How To Paint A Car" for broader searches. Do the same except for the narrow keyword but try to "dig deeper" into the niche you are writing about.
Latent Semantic Indexing And Keyword Density
Latent semantic indexing is basically all about how Google sees different terms as related. For example, the word "croissant" and "roll" are in different parts of your article but Google knows that you are talking about bread.
Keyword density is much more straight forward and InfoBarrel calculates it for you automatically. Although keyword density has decreased in importance for obtaining high rankings it is still important. It's the word count of your article divided by the amount of times you mention your keyword in your article. Try to keep it somewhere between .5% and 2.5%. Any higher can often sound unnatural and hurt your writing quality.
The other half of search engine optimization is off-page and refers to everything that you do to raise your ranking that you do not do directly to your article.
How To Build Backlinks
Credit: sxc.huThere are a couple of methods for getting your articles backlinks. You can upload media pictures and create media pages for your articles with InfoBarrel. I also recommend submitting to StumbleUpon, Reddit, and Digg. There are lots of others social news sites but those are the three most popular at the moment.
Search engine optimization is not easy but will help you earn more in the long run. I recommend you read the other SEO guides put together by other InfoBarrel writers and read the SEOMoz blog to gain a deeper understanding of SEO.