Backlinks are known to be a vital part of off-page SEO but they are also a part of on-page SEO as well. Long have SEO artists tried keyword stuffing and bolding text. But, did you know that your links out play an important of on-page SEO as well? Having the proper keyword anchor text for your outbound links can be critical for improving your placement in the search engines.
Infobarrel like all article directories has some unique features that you need to take into account with on-page infobarrel SEO. First, you need to understand how your outbound links can improve your search engine ranking. You want the link of your outbound anchor text to be the keywords you are trying to rank for. In this article I am trying to rank for Infobarrel, links, and SEO. Thus, I want a lot of anchor text links going out with those terms. Dofollow links out are better than nofollow links out because you don't want any obstacles in regards to the spiders giving you relevancy credit for linking out.
The first thing that's unique about Infobarrel is that it usually inserts two overview internal links into your article. Now ideally, you want the anchor text of those internal links to be keywords you are trying to target. The bot likes to insert the internal links torwards the beginning of the article so try to mention your keywords at the beginning of the article so that the two internal links use your keywords so you get that anchor text bonus. It's usually best to just accept the two internal overview links that you get because the time you spend messing with your overview links could be spent on other pursuits. The exception of course is if you are writing a very long article in which case you should try to mess around with your overview links until you get good relevant ones.
The next thing that's unique or at least unique compared to your own blog(other article directories use similar systems) is the comment section. In a do-follow blog comment section you can encourage people to use keyword anchor text for their comment name. This gives you higher relevancy scores for your keywords. For Infobarrel, the comment name is their Infobarrel user name so you can't use this as a factor to improve your search engine ranking. You will have to rely on the content of your article. Peoples comments will still help but not as much as if they used keyword rich anchor text.
The next thing that's unique to infobarrel is the tags. Infobarrel gives you five tags. Your links, tags, and title should be pretty close to each other. Infobarrel tags are no-follow but they still can potentially boost relevancy for your keywords and tell the spider what the article is about.
The fourth unique infobarrel element is that it only allows you two or so external links. That means that you'll have to gradually build up your infobarrel repetoire or link to other peoples infobarrel articles.
One factor that's not unique to infobarrel is that you shouldn't spam a whole bunch of links on a page. You should have one anchor text matching at least one of the keywords in your title. Depending on the length of your article you can also add multiple anchor text links matching those of your article keywords. The common wisdom has always been that the longer the article the better. The longer your article the more you can link out without looking like spam(and the more long tails that you'll include naturally).
Another common factor amongst all sites and article directories, is that the sites you link to matter too. Now this doesn't mean you should link to Wikipedia. But, it looks good for your on-page relevancy if the anchor text you use to link with matches the page you use to link too. The content of the pages you link to will help tell the search engines what your site is about.
People have mistaken this as the authority site benefit. They have long thought that linking to an authority site helps the ranking of your own site. When in truth it's merely the anchor text of the link and the usage of relevant keywords on the site linked to that gives the on-page SEO benefit. So get the benefit by linking to your own sites or the sites of people you like that are relevant not by linking to Wikipedia.
Linking to irrelevant sites doesn't hurt and could help you rank for long tails. For example, if an Infobarrel writer has the name of Tom Cruise and he posts a comment with that name it might help me rank for "What tags was Tom Cruise wearing on the set of his latest movie?"
Infobarrel On-Page Link SEO Checklist:
- At least one link anchor text with each keyword in the title
- Tags matching the anchor text of the keywords
- To improve on-page SEO further increase the length of the article and add more anchor text outbound links.