Search Engine Optimization is one of the major keys to success when it comes to writing for Infobarrel. This article is going to take a detailed look at the different ways to build strong search engine eligibility for your Infobarrel articles so that you can get them onto page one of Google’s search results. The article does not involve keyword research methods and strategies, which might be just as important.
That being said, let's get straight to the point, starting from the initial position and heading towards a published well-written traffic-appealing article that will generate significant income, passively. By significant income, I mean dollars, not pennies.
In fact, any article you write and that doesn't bring you back at least one dollar a month was surely a big waste of time on your side. For sure, this will happen a few times, specially if you're still new to the site, but the important thing is that you should never be satisfied about it.
Starting off - Creating Your Article
I. Optimizing your URL
Okay, this very important. A lot of people repeatedly make this mistake, I even made it a few times myself. I just didn't know what I'm about to tell you and so did they. Two matters, basicly:
1. URLs matter in SEO
When it comes to URLs, there are only three basic factors that an Infobarrel can control. The other factors aren't very important and are more of admin-level concerns. Here's what you should be working on:
- Keyword Presence in URL: a great relevancy signal.
- URL length: the shorter your article link is, the better. If these first two happen to be contradicted in a certain case, apply the first.
- URL Positioning: have your primary keywords as close to the beginning as possible.
2. It is up to us to choose our article URLs
Since we're not allowed to write in the URL bar at Infobarrel, as you can see in the image, we often just go ahead and write our article titles and proceed. That might is not at all in our benefit, specially if we're writing for search engines.
Instead, here's what you should be doing. In the title bar, just go ahead and write the words that you want your link (URL) to include: being or including your most important keywords. Take this article's link for example, here's how I wrote it.
You can change your article title later, which I recommend because links are meant to be short and concise, while titles are meant to be unique and intriguing and therefore relatively long. What's next? Titles of course! These folks are just as important to search engines as they are to readers.
II. How to write a SEO friendly title for your Infobarrel article
In terms of SEO,
- a good title is a title that involves primary keywords.
- a good title has its primary keywords as close to its beginning as they possibly can.
- a good title involves LSI keywords.
III. Articles Summaries and Search Engine Optimization
While I have read many articles about this matter, they happened to be very contradicted about the nature of the relationship between article descriptions and search engines. Some claim that the existence of the summary is well appreciated by the big G while others say it is only important for users which will recognize it as a sign of relevancy.
Either ways, an article summary is often a number of sentences (mostly 2 or 3) to describe your content and probably takes a minute to write why not just do it? Furthermore, search engines are, till this day, not so sure about such details and therefore change their way of reaction towards them constantly.
IV. Infobarrel Elements that don't necessarily enhance your ranking
These were once considered by search engines but are now ignored. Just write words that are relevant to your topic, your primary keywords if convenient, and proceed to write your article.
This is where you can talk about yourself, add links to your blog, your freelance and social network profiles and even to your articles. In my opinion, you shouldn't be writing a different signature for every article. Just stick with one nice looking signature for all your articles and don't worry about search engine optimization at this level.
Writing Your Search Engine Friendly Article
All what is already mentioned in this article is very simple and takes about two minutes or less to be done. This is the real deal, writing. Now here's what you should be doing or avoiding to the point, without exception. Keep in mind that you must apply all of these guidelines in a natural way for the reader.
1. Keyword Prominence
Have your primary keywords appear in the first 100-words (or less) of your article. Google gives high importance to this characterization and treats it as a high relevancy sign. However, you must keep in mind that you must be doing this in a very natural way.
2. Keyword Use Frequency
Have your primary keywords the most frequent in your article. By doing that, you're actually telling search engines that this is what my article is all about, this is relevant content.
3. Keyword Density
The thing is, when you over-use a certain keyword, search engines will penalize your article for the benefit of its users. Human beings are naturally designed to hate insignificant repetition. Google knows that, Google reacts according to that. Surely, keyword usage frequency is a good sign of relevancy. Overdoing it however, is a clear sign of lack of quality.
4. Keyword Appearance in H-Tags
From H1 tags to H5 tags, having your keywords appear in subheadings will always help your articles rank better. That doesn't mean you should insist on including H4 and H5 in your articles. In fact, those are often unnecessary.
5. Keyword Word Order
An inclusion of an exact match of a searcher’s keyword phrase in a page’s content is more than the inclusion of the same keyword phrase in a different order.
6. Content Length
The serpIQ analyzed the top 10 search results for over 20,000 keywords and managed to to provide us with the graph above. Apparently, Google gives a special importance to higher length pages.
That is why I advice you to write richer articles. Richer and not longer. Don't fill your articles with any kind of uninformative text thinking that that will help you rank higher.
There are other more important ranking factors that directly rely on the quality of your articles that if you don't take into consideration, will be nowhere close to Google's first results page.
Pictures, videos and maps are recognized by Google as an important sign of relevant, rich content. Therefore, focus on using those elements in your article in any case of potential benefit of your readers.
8. Image Optimization
Very few people pay attention to this important guideline. When choosing an image to include in your article, make sure to naturally involve your keywords in the image's four specific texts:
- File name (on your device)
- Image description
- Image caption
9. References and Sources
While this might not be confirmed, many seo-related sites declare that appropriate citing of sources and references does optimize your Google ranking. In both cases, it is, without doubt, a great quality signal and can improve your Infobarrel article score as well.
10. Content Updates
There are three factors that matter basically when it comes to article updates and these are:
- Recency of updates: the more recent your article update was, the more reliable your article is, the more Google will pay attention to it.
- Magnitude of updates: deleting or adding a single sentence and modified complete blocks are highly different in terms of search engine optimization.
- Historical Page updates: An article that is updated on a monthly basis is better in seo terms than an article that gets edited once a year.
11. Page Age
The older your article gets, the more trust it gets from search engines. Articles written 2 years ago (which are constantly updated) will generally rank better than articles written last month.
12. Grammar and Spelling
Make sure to proofread your article at least twice before publishing it. It was confirmed that search engines (both Google and Bing particularly) check web content for grammar and spelling mistakes and penalizes pages that involve them.
13. Dwell Time
It's the time your article's visitors spend with you. If people spend more time reading your article before passing to something else, it tells search engines that these users may have found something in your article that they were looking for and therefore will give bigger importance in their global ranking. It's all about captivating your readers.
14. Number of Comments
Comments are meaningful votes of impression. You can easily get readers to comment on your articles by providing them with engaging, high quality content that answers their questions and fulfills their needs.
15. Social Signals
Social metrics have a great impact on search engine rankings. Google essentially gives importance to eight factors when it comes to social interaction:
- Number of Tweets
- Authority of Twitter users accounts
- Number of Facebook likes
- Number of Facebook shares
- Authority of Facebook users accounts
- Number of Pinterest pins
- Number of Google +1's
- Votes on social sharing websites
The last factor concerns sites like Stumble Upon, Reddit, Digg and more.
These are very important. Some of them are good, some of them are bad. Here are the factors that matter when building a backlink to your Infobarrel article in terms of SEO:
- Backlink anchor text: Backlinks that have your main keywords in their anchor text are a lot more beneficial than those which don't.
- Backlink age: Old backlinks are relatively better than new ones.
- Work count of linking content: Backlinks coming from longer content are more important in terms of search engine optimization.
- Quality of linking content: Backlinks from high authority sites are way more useful than those upcoming from less known sites.
Global SEO Tips
- Carefully proofread your article twice before you publish it.
- Build at least 3 quality backlinks for every article you write.
- Interlink your relevant articles together, interlinks are treated the same way as backlinks by search engine spiders.
- Include high quality hyperlinks in your article that are in the benefit of your readers.
- Involve high quality informative media.
- Update your articles regularly. Once a month is a good rate.
- And, most importantly, do appropriate keyword research for every article you plan to write.