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Information About Website Promotion

By Edited Nov 8, 2015 0 0

Starting and maintaining a website can be a lot of hard work. Just because you make a website and put content on it, doesn't mean people will notice it. A big part of running a successful websites is promotion.  It is not enough to build  an amazing website with the best content in the world. You need to get people to notice it. There are millions if not billions of websites on the internet so your website must stand out. Using paid advertising and free techniques I will show you how to get people to notice your site.

 

Advertising

Advertising is a great way to spread the word about your website. Using paid advertising,  can target an audience and get the website noticed. One of the best advertising platforms on the internet is Google Adwords. Google Adwords is a program that allows advertisers to post ads all across the internet. By using Google Adwords, you can create an ad campaign that may be seen by hundreds if not thousands of people. Google allows you to make pay per click ads. This means that you pay Google money whenever someone clicks on your ads.  This is a great advertising method because payment is based on results. By using pay per click advertising, you can get targeted traffic to your site.

   When using Adwords, I recommend using the Adwords tool, which helps users, pick words to use in their ad campaign. This tool can really help you pick the write keywords to use, and will help to maximize your return on investment.

   There are other types of Ads, that  can be used to get traffic--- pop-up ads and intext ads. Popup ads, are ads that popup and when people click on them,and they lead to your site. This method generally necessitates paying  for these ads by the thousand(usually around 3-5 dollars per thousand) Just because people see that ads doesn't mean that they will click on them and it is for this reason, that I do not advise using this advertising method. Intext ads is the other type of ad. Intext ads are ads imbedded into a text block and when someone touches their cursor over them, they popoup. These ads can sometimes be very effective in generating good traffic. You pay every time someone clicks on the ad meaning when the small ad block pops up and the user decides to click on them, you pay money. Like pay per click ads, you only pay for traffic.

 

Other Methods

Ads can be effective in helping you generate traffic to your site, but there are also  free ways to achieve this. By building links and optimizing your site for search engines, you can generate traffic.

Building links is a great way to generate traffic. By posting your websites link on other site, you build awareness for your site. Building links is fairly simple. It requires submitting your website to directories. This ensures a large number of links to your website. Additionally, chatting on a forum allows you to  leave a link, which is another avenue back to the website. One of the easiest ways to build links is to use social media. By posting your link on sites like Facebook, you can generate a ton of links and traffic. This is easy and best of all free to do and search engines love it!

Putting original content on the site is yet another way to generate hype. Fresh, new, original content allows search engines to mark the site and rank it. The higher the rank the more traffic the site will see. The more pages on your website, the better. This allows for frequent indexing and the more pages indexed by search engines, the more likely your site is going to get noticed.

A final way to promote your website is to add tags. Whenever you write an article, be sure to add tags. These tags will show search engines what your site is about. They are an easy method that can increase your rankings on search engines.

 

 

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