It's no secret that purchasing leads can get very expensive for small remodeling and contracting businesses, and in the current economic slowdown it can often times seem like an exercise in futility. It's quite common these days to pay hundreds of dollars for leads and not get one conversion. There is a way around this conundrum, however.
If you can commit yourself to learning a little bit about the internet and the incredible marketing leverage that it affords then you can actually get more free construction project leads than you ever thought possible. You don't have to be a web genius and you don't need to know a thing about HTML or programming. If you can type, if you know how to use a video camera, and if you have even the slightest bit of marketing know-how then you can use the internet to leapfrog your local competition.
One great way to utilize the web is to create free advertising videos for YouTube. You could either make a serious clip about your company and all it has to offer or you could use your imagination to come up with something on the lighter side. I recommend trying something funny or clever as it will more easily lend itself to forwarding and a "viral" effect, but either way just be sure the video has your company's phone number and web address displayed prominently at the end so that prospective customers know how to reach you. Even if the video doesn't go viral it will probably rank very well in the search engines for valuable local keywords, thus driving lots of free traffic to your website.
I also suggest starting a blog about your company. Some people think this idea is ridiculous but they do so at their own peril. You can set up a free blog at Blogger.com, and by updating it regularly with helpful home improvement articles you will quickly begin attracting all sorts of local free traffic due to the search engines. The more articles you write the more prospective customers will find your blog, and even if only 2% of them convert into paying jobs then it's still worthwhile because it's totally free!
There are virtually limitless possibilities when it comes to drumming up a qualified construction lead on the internet. As you can see, having a basic website for you company is only the beginning. I challenge you to sit down with a pen and paper and come up with a few of your own ideas for drawing attention to your company on the web. You'll be surprised how quickly the ideas will come to you! The key is not to become frustrated if one of two ideas don't work. If you stick with it and really give it a chance I know that in time you will find yourself the recipient of a ridiculous number of free construction leads. The time to act is now, though. It's just a matter of time before your local competitors try out these methods for themselves, but the first one to the hive will gain the most honey.