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Internet Marketing Basics: How to Choose What to Sell

By Edited Nov 13, 2013 0 0

Internet marketing is not an easy market to penetrate. No matter what the hype of sellers and so-called gurus telling you that you can earn thousands of dollars easily per month, don’t be fooled. Internet marketing is a business – it has the same risks, has expenses and requires similar effort on your part.

At the beginning of your venture as an internet marketer, the goal is to understand as much as you can, and to be able to implement your learning slowly. You would not want to dump all your money on a lucrative offer that sounds too good to be true. You might end up on the list of “those who failed and remained failures”. If you don’t want to be a part of this list, learn to evaluate your options.

You might have heard or learned that for you to earn money as an internet marketer, you need to have a product to promote and earn commissions from. There are literally millions of products available online, from digital products like e-books, music and movies to real-life physical objects like books, CDs and more. How then do you choose a product?

The first product that comes to your mind should not necessarily be the product you should promote. Why not? Because if you have thought about it that quickly, it means there is a recall effect of that product on you. The effect might be similar to people around the globe. Maybe not each and everyone around the globe, but maybe majority of them think about this product as well. If they do, there is also a huge possibility that many other advertisers are already promoting that product, making the competition very stiff and your expenses rather high.

You also shouldn’t choose a product that is vague or rather unpopular, just to counter what has been mentioned above. Just because it is unpopular doesn’t mean it is salable online. You must actually employ a scientific approach so that you can wisely narrow down your options. Remember, your instinct is not always right so learn to evaluate appropriately.

Here are the steps to be able to find a product that you can profit from:

-          First think about a certain field or category you want to approach. Are you interested in arts & entertainment? Do you want to promote something that can be easily seen in the household? Are you concerned about sports and want to focus on them?

 

-          Let us say you chose to promote a product that is related to animals. You can choose from either the wildlife or household pets. If you are interested about household pets, you should learn about both the common and the unusual pets. Common pets are dogs, cats, birds and fish. Unusual pets are reptiles and amphibians. For example you chose an unusual pet – the gecko.

 

-          Now that you have chosen, what exactly do you do now that you have chosen the pet? You can research on that to give you a background. Once you have gained ground on certain information about your topic, for this instance, the gecko, you can start thinking about possible problems owners encounter. Typical problems that gecko owners have can be: (1) how to cure a sick gecko; (2) how to build a gecko house that will resemble its natural habitat and; (3) how to make the gecko pregnant and so on.

 

-          Once you have found a problem, you now need to find a solution to that problem. The solution is the product that you will promote. In the case of a gecko, the solution can be pet supplies or reading materials.

 

After narrowing down to a specific product that you want to promote, the next step is to go to digital retailers and affiliate networks to find the product you want. Clickbank is an example of a digital retailer.

These are the steps to finding your niche, or the market that you want to penetrate, explore and earn from. The moment you identify a problem, you are on your way to earning by selling the solution.


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